Sunday, July 3, 2022

East Midlands business leaders throw weight behind US non-profit

A charity set up in the US almost a decade ago is to bring its fundraising efforts to help those suffering from cancer to the UK.

We Support U’s goal is to improve health prevention, screening and survival among undeserved, low-income communities and to be the comprehensive link between healthcare providers, cancer patients and their families and community resource

The charity is a community-based non-profit organisation providing support services for individuals and families.

It was originally set up in 2013 by Bertha Tiznado of the Y-ME National Breast Cancer Organization in San Diego County, but is now spreading its wings overseas.

To help with this, Ms Tiznado has appointed former East Midlands businessman Sukhi Ghuman, CEO of US-based Octavian USA, as Chair, and Reshma Sheikh and Amanda Butler, Managing Director and Commercial Director respectively of Nottinghamshire-based facilities management firm Octavian UK to lead the UK efforts to raise funds for (predominantly breast) cancer sufferers that cannot afford treatment and screening.

“I have more than 28 years’ experience of collaborating with the Oncology center where Sukhi is in charge. We met in a meeting and I admired his professionalism, charisma and desire to help our people who are most in need,” said Ms Tiznado.

“We have plans to be the number one organisation, where we can be the link to provide the best medical services and the best quality of life to all our people who are going through a cancer diagnosis.”

Sukhi Ghuman, CEO of Octavian USA, added: “This is a cause very close to my heart having  lost my own father to cancer.

“When I saw the amazing work that has and is being done by Bertha, when she asked me to assist and help grow the charity, I was absolutely delighted to accept.

“My aim is to use my global contact base to help raise funds, which in turn will allow Bertha and her team to help more and more people fight this awful disease, who ordinarily could not afford to do so.”

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