Sunday, May 19, 2024

Duo of Derbyshire businesses partner on skills to promote growth and apprenticeships

Two Derbyshire-based businesses are partnering together to promote growth and employment opportunities for young people wishing to pursue an apprenticeship.

The two companies are marketing agency Purpose Media and apprenticeship providers EMA Training. Purpose Media has been using EMA Training for many years to meet their needs for IT and digital marketing apprentices and the latest partnership will see them combine skills to enable EMA to promote apprenticeship opportunities to the wider East Midlands market.

EMA Training’s Chief Executive Officer, Tracey Mosley, said: “We are delighted to announce the launch of our new website ematraining.co.uk, in partnership with Purpose Media. As an East Midlands apprenticeship training provider, we work closely with local employers to ensure career employment opportunities are accessible.

“This would not be possible without the support of employers such as Purpose Media who, as one of our employer clients, provide guidance, employment, and progression opportunities to those starting their careers.”

Chloé Farmer, head of marketing, said: “Our new, innovative website aims to inspire and guide school leavers, young professionals, parents, and employers. Purpose Media has provided us with an accessible and appealing platform to attract, inform and educate them of the benefits of apprenticeships. Even today we find that many people do not fully understand apprenticeships and our website aims to dispel the myths.

“We believe in supporting apprentices to develop their careers at any given opportunity; EMA’s marketing assistant, Jess Tracey, has project managed the website from an EMA Training perspective as part of her Level 4 Marketing Executive apprenticeship, which has been fantastic for her career development!”

Grace Golden, head of client growth from Purpose Media, said: “Over our 14-year company history, Purpose Media has a long track record of nurturing apprentices, in fact many are now in senior management roles.

“Co-incidentally, Ruby Birks, who has project managed the work for EMA training is a former apprentice who has recently won two apprentice of the year awards, so this shows how beneficial apprenticeships can be in kickstarting a career journey. We are delighted to be partnering further with EMA to create more employment opportunities for young people.”

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