Derbyshire County Cricket Club renews marketing deal with Purpose Media

Derbyshire County Cricket Club has renewed its marketing partnership with Purpose Media for another two years.

The full-service marketing agency was first appointed in 2015 to provide a range of marketing services. Initially this involved helping DCCC develop an improved web presence to promote the venue for corporate events, weddings and functions, as well as provide email marketing and other digital marketing services to enhance external communication.

Over the last two years this has proved to be successful in helping to increase venue bookings, engagement with sponsors and members of the 1870 Business Club and improve communication with cricket supporters. Enquiries for corporate events have increased 172% and for the last two years their Christmas party nights have sold out. A website visitor now spends longer browsing the website, with traffic rising by overall by 49% and organic traffic rising by 128%.

By extending the partnership deal with Purpose Media, DCCC plans to further improve the effectiveness of its marketing. This will include further enhancing the website to offer fans a 24/7 matchday experience. This will be integrated with social platforms and live video streaming, positioning DCCC at the forefront of digital evolution in cricket.

Commenting, Matt Wheatcroft, Managing Director of Purpose Media said: “We have built a very successful track record of helping businesses and sports clubs such as Derby County FC, Rotherham United FC, and Middlesex County Cricket Club and local grass roots clubs to develop their branding and online marketing strategy. By extending the Partnership with Derbyshire County Cricket Club we will be helping them to provide Members and supporters with an improved user experience, whilst also helping the club increase profitability.”

Ryan Duckett, Chief Executive of Derbyshire County Cricket Club said: “We are keen to continually improve the visitor experience both digitally and at The Pattonair County Ground. Whether it be cricket, a business event or a major concert, it is important that we create the right impression. Purpose Media has helps us to understand our customers and the journey they take when they interact with us which and this has had a positive impact on our brand and reputation.”

Purpose Media is based in South Normanton on the Derbyshire border with Nottingham and employs 30 staff.