Ride Shotgun, the creative content agency, has acquired Nottingham-based specialist retail agency True Story.
True Story brings a wealth of retail expertise, with a client list including Holland & Barrett, Pets at Home and DFS. The deal will add 25 team members and £4 million in revenue, bolstering Ride Shotgun’s growth plans.
Andy Weir, chief client officer, Ride Shotgun, said: “True Story is a well established and highly respected creative agency with a long-standing passion for retail and brand storytelling, we’re delighted that they are now part of Ride Shotgun.
“Their expertise strengthens our Joined Up Brand Journeys proposition, and will enable us to solve even more of the challenges that our clients face today. Helping them to deliver more impactful customer experiences, across more channels, much more efficiently.
“Just as importantly, we’re thrilled to welcome their talented team to the Ride Shotgun family. Like us, they focus on building strong, lasting client partnerships, and have an enviable track record of creating value through impactful customer experiences for big brands and retailers.”
Jayne Mayled, founder of True Story, added: “The True Story team is delighted to join Ride Shotgun’s innovative and dynamic global network, with offices across the world and now in Nottingham.
“Importantly, we share the same passion and commitment to our clients and our people, and this now gives us a bigger opportunity to bring even more value to our clients and an exciting future for our team.”
Following the acquisition, Ride Shotgun’s global team now totals 190 staff across the UK, US, Europe, and Asia, with revenues exceeding £18 million.
