2019 Business Predictions: Gary Parsons, Managing Director, Talk Staff Group

Gary Parsons

It’s that time of year, when Business Link Magazine invites readers to offer up their forecasts for the year ahead. It has become something of a tradition, given that we’ve been doing this for almost 35 years.

And, while none of us possess a crystal ball, it is uncanny how accurate some of these forecasts have been over the years.

Here we catch up with Gary Parsons, Managing Director, Talk Staff Group

Establishing the strategic focus of Talk Staff Group for the following year is the most important part of my role as Managing Director, and working alongside our Senior Management Team, we’re all in agreement that 2019 is the toughest year to call so far when it comes to predictions.

Naturally, as most businesses should do, we have a three and five-year strategy that drives our focus on sustainable growth but each year we review this alongside a number of internal and external factors, especially including the economic climate (I won’t bore you with emphasising the importance of having a SWOT and PEST analysis).

There are two main directions that I’m predicting employers will focus on in 2019.

With UK employment continuing to hit record highs, the market for good talent is tougher than ever and whilst businesses will continue to focus on promoting their employer brand, the need to place a stronger emphasis on retention of existing talent is more important than ever.

Adoption of Technology

 Recently, I took part in a popular #HRHour chat on Twitter (Thursday’s at 8pm if you wish to join in) and the conversation brought up names of a number of different systems that businesses are using, with the most popular being engagement platforms and internal communication tools.

People Strategy

 Dependent on the economic climate, there’s going to be two focuses and retention of staff again is going to be the first and most common theme. That said, the development of employees and other key priorities will this time being strongly taken into consideration.We’re already seeing a number of new clients approaching us to talk about becoming more strategic in their approach, especially when they are at risk of losing their Non-UK Citizen employees that are playing such a crucial part of teams and looking at ways to bring talent into the business as the need arises.

Undoubtedly, it’s going to a tough year with lots of uncertainty but I’d encourage businesses throughout UK to use their time wisely and regardless of what is happening either here in the EU, it’s important to be making decisions based on good advice from experts and especially when it comes to your most valuable asset – your people.