Costock-based Champions (UK) Plc is to merge with digital marketing and website development agency Lowaire.
Staff from each of the companies enjoyed a celebratory breakfast as they marked the start of a new collaboration which is designed to “propel both organisations forward.”
The deal marks the latest chapter in a remarkable story as each business began as “bedroom start-ups.”
Champions (UK) Plc’s Managing Director, Matthew Hayes, spoke of the partnership and explained what he hopes the future holds.
He said: “The objective of the merger is to combine Lowaire’s local presence and ambitious attitude with Champions’ years of experience and extensive offering to provide a results-focused approach for our clients.
“Furthermore, it allows Champions to offer a full service to clients from start-up all the way to mid-tier and fast growth corporate organisations.”
Lowaire boasts an in-house team with expertise ranging from social marketing, paid media, SEO and website design and development.
Through this partnership, they provide a full range of digital marketing and website design services to meet clients’ ever-changing digital needs.
Just like Champions (UK) plc, Lowaire started out as a one-man team from a dining room table back in 2014.
Now it possesses a dedicated team providing services to over 100 clients locally, nationally, and globally.
Matthew added: “We understand how difficult and challenging the agency market can be and how lonely it can be from the point of view of starting from scratch.
“They have proved themselves over the first seven years of business, but what we believe we can do is help add rocket fuel to the business, taking the learnings and lessons of being a bedroom start-up agency ourselves. We know what is required to deliver rapid growth for the agency itself.”
Lowaire’s Managing Director, Adam Coley started the business because he believed there was a gap in the market for a digital marketing agency that provided a better, more transparent, and personalised service for clients.
He said: “This collaboration marks a significant milestone for us. As specialists in producing robust digital marketing solutions, Lowaire sees this partnership as an exciting opportunity to fuse with Champions’ established growth strategies.
“Having worked for various companies including the NHS, I was quick to learn how a more personalised and result-driven approach could lead to better results and client retention. As an agile team at Lowaire, our nimbleness combined with Champions’ extensive experience will propel both our organisations forward.
“We truly believe our expertise coupled with Champions’ wide-reaching experience will uniquely position us in the marketplace and we look forward to sharing this exciting journey with our stakeholders.”
