Loughborough-headquartered digital and traditional brand agency, Champions (UK) plc, has strengthened its strategic partnership with Diginius, a UK provider of proprietary software for digital marketing and ecommerce solutions, after securing a significant equity share in the technology firm.
The news comes on the back of Champions’ 2019 opening of a new £1 million, state of the art media centre, built to help meet the burgeoning demand for digital marketing and communications solutions.
Matthew Hayes, Managing Director of Champions, said of the move: “This really is a logical progression for us. At a time when so many businesses are looking for digital transformation, we couldn’t partner with anyone better.
“COVID-19 has been devastating and our hearts go out to everyone affected. Digital communications and ecommerce have necessarily moved on five years in just five months. So, for businesses hoping to mitigate the crisis and harness the power of digital, our partnership with Diginius is an effective place to start.”
Nate Burke described the benefits of the deepened relationship with Champions, saying: “Working with Champions has been a natural fit for us. Their services augment our digital marketing solutions – and vice versa – to grow client sales and reduce their operating costs as businesses adjust to navigating a world in flux and with a digital-first consumer mindset.”
“Champions has long-standing relationships with hundreds of companies we could really help, like family businesses passed from generation to generation, for example. Often, when succession happens, the younger, new incumbent is looking to change gear and take advantage of this rapid shift to ecommerce. So, together, Champions and Diginius are ideally placed to get them where they need to be.”