East Midlands brand agency Champions (UK) plc has formed a new partnership with Leicester car and van lease specialists Pink Car Leasing.
John Hayes, the CEO of Champions, explained that both companies will use their respective strengths to support different elements of each other’s business.
“We look forward to building on our partnership with Pink Car Leasing – the company will provide us with quality transport and play a vital role in supporting our operation,” he said.
“Collaborations of this kind between two dynamic local companies are part of the glue that holds that community together, so we’re looking forward to helping each other out and deepening the relationship further.”
Family-owned Champions, based in Costock, near Loughborough, works with a range of clients across its 10 areas of expertise, which include digital and marketing services, web design, public relations, social media support, publishing, advertising, managing events and working with celebrities.
Pink Car Leasing has a wealth of knowledge of the car leasing industry, specialising in light commercial vehicles, vans, minibuses, electric, hybrid and prestige vehicles and VIP concierge transport services.
Simon Hill, the company’s Managing Director, said: “This is a great opportunity to harness each other’s key skills and capabilities, so we’re looking forward to working with Champions.
“We know the car and van business, while they know everything there is to know about brand communications, so they’ll help us raise our profile among the right audiences. There are lots of mutual benefits waiting for both of us.”
Champions will also use its social media expertise to create promotional content and generate wider brand awareness for the leasing specialists.