Monday, April 15, 2024

Canva snaps up Nottingham design platform Affinity

Canva, the all-in-one visual communication platform, has acquired Nottingham-based Affinity, the creative software suite for professional photo editing, illustration, graphic design and page layout.

The acquisition significantly bolsters Canva’s vision to build the world’s most comprehensive suite of visual communication tools.

“Visual communication is now ubiquitous in the workplace and investing in strategies that enhance our B2B offerings is core to the future of our business,” said Canva co-founder and COO, Cliff Obrecht.

“From sales and marketing, to brand and creative teams, the need to create effective and engaging visual content is on the rise. The Affinity team comes with an incredible caliber of talent and technology and we’re delighted to welcome them to Canva as we enter our next phase together.”

Today, more than 3 million users around the world trust Affinity to create everything from complex multi-layered graphics to detailed technical diagrams, art and illustration, logos, mockups, documents, magazines and more.

Canva will continue to invest in the Affinity suite to ensure it not only meets the needs of professional designers, but also enhances their experiences and empowers them to do their best work.

“Since the inception of Affinity, our mission has been to empower creatives with tools that unleash their full potential, fostering a community where innovation and artistry flourish,” said Ashley Hewson, CEO of Affinity.

“We’ve worked tirelessly to challenge the status quo, delivering professional-grade creative software that is both accessible and affordable. Canva’s commitment to empowering everyone to create aligns perfectly with those values. We couldn’t be more excited about becoming part of the Canva family and can’t wait to see what we will achieve together.”

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