Sunday, June 26, 2022

Anicca continues birthday celebrations by announcing its biggest ever Leicester Digital Live event

Leicestershire’s premier digital marketing conference, Leicester Digital Live, is back with a bang this summer, with organisers Anicca Digital announcing it will take place, in person, on Tuesday 7th June. It will be held in the city’s Winstanley House venue which offers greater capacity than previous conferences, facilitating two simultaneous speaker events, and is also easily accessible from across the region.

With the first Leicester Digital Live conference held in 2015, this is the 7th time it has run, with the announcement of the return of this key digital marketing event being very warmly received.

Anicca Digital, which is celebrating its 15th year, will be welcoming delegates who will hear from some of the world’s leading eCommerce, Lead Generation, Social Media, Paid Search and SEO keynote speakers and experts.

The conference aims to deliver maximum value to delegates by providing practical advice and interesting digital content that can be implemented within their own businesses.

Confirmed speakers include:

  • Global tech companies including Microsoft (Amit Sinha)
  • Internationally renowned speakers will be flying in from the USA (Greg Gifford from Search Labs) and from Anicca’s South African technical partner (Ariel Sumeruk from Conversion science)
  • Global tech suppliers including Jono Alderson from Yoast, Joshua Hardwick from Ahrefs, Fernando Angulo from semrush and InLink’s Dixon Jones
  • Local East Midlands favourites (like Callum McKeefery – and Martin Broadhurst from Broadhurst Digital)
  • Plus, some great speakers on mindfulness and cognitive psychology such as Lee Chambers (of Essentialise Workplace Wellbeing) and Kenda Macdonald (of Automation Ninjas)
  • Anicca webinar regulars will also be pleased to hear that CEO and founder Ann Stanley will be speaking, joined by creative director Thom Shardlow and head of analytics, Ed Trumann

The one-day event on Tuesday 7th June will consist of two streams of talks providing technical and practical support, with sessions aimed for the most experienced, to those just entering the world of digital marketing.

Stream One, which has the theme of Innovation and Inspiration, features live guest speakers from across the globe who will be sharing their insights on getting the most from marketing campaigns in 30-minute sessions. In addition to topics on Social Media, Paid Media, SEO and Data, there will be a raft of inspiring content to inspire delegates, such as the use of AI in marketing and important changes in automation and privacy.

Stream Two, a Technology Showcase, introduces some of the key tech and software providers which are used daily by digital marketeers. Each supplier will share a brief demonstration around the functionality of their platform before providing a case study to illustrate how the software can be used.

The streams will be held in adjacent rooms, allowing delegates to move between sessions.

Delegates will also benefit from an exhibition featuring industry suppliers and organisations, including the Anicca Digital team. During the one-day event, there will be several opportunities to network, including over the hot buffet lunch and breaks.

For those who are unable to attend in person, recorded talks will be available as part of Leicester Digital Live’s virtual ‘catch-up conference’.

Leicester Digital Live is organised by Ann Stanley, founder and CEO at Anicca Digital, who will be hosting the technology showcase stream. She comments: “There’s nothing like a live conference and we have been thrilled with the interest so far. The world of digital is evolving at pace and when you factor in outside influences from the last few months, there are techniques that all levels of marketeers and business can benefit from.

“We will be joined by a range of speakers who will bring their expertise to one of the largest audiences we will have ever had.

“Mindful that not everyone is able to attend the live event, we have created a catch-up conference to enable people to avoid missing out on what promises to be an engaging and insightful day.”

Anicca is renowned for being a leading provider of free regular webinars and blogs across a range of subjects, including PPC, SEO, Social Media and Analytics. Keep up to date with marketing updates across the year by registering to attend or watching the recordings here.

Leicester Digital Live will take place on Wednesday 7th June, from 9am to 5pm and is a ticketed event. There are 100 £30 early-bird tickets available, with general admission priced at £60 (including VAT). Both tickets include a hot buffet and refreshments. The event is non-profit making, with any proceeds donated to a charity supporting the Ukraine refugee crisis.

For further information and to register, visit or email

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