Tuesday, April 29, 2025

2024 Business Predictions: Nikki Wills, co-director of Wills Consultants

It’s that time of year, when Business Link Magazine invites the region’s business leaders to offer up their predictions for the year ahead. 

It has become something of a tradition, given that we’ve been doing this now for over 30 years.

Here we speak to Nikki Wills, co-director of Wills Consultants.

Without a doubt the biggest trends for recruitment in 2024 are going to be – Artificial Intelligence (AI), hybrid working and DEI.

AI is already embedded in the recruitment industry and next year will be about understanding its limitations. While AI automation is streamlining recruitment processes across the world, it cannot replace an experienced consultant’s soft skills such as negotiation, relationship building, and emotional intelligence. We are already spotting AI produced CVs so recruiters and HR functions will need to read between the lines as this advanced technology outpaces legislation. Embracing this technology will no doubt offer you reward, but it is still not a replacement for the human touch.

Hybrid working will see a scaling back as employers seek to build and enhance their workplace culture. It will still be sought after, however, with a focus on employee health and wellbeing, work futurists see the lone worker missing out on the employee experience. This becomes extremely import when recruiting and offering the most attractive packages.

We are now able to source from a global talent pool and employers are being held to very high standards. Offers of flexible hours and bonuses are not going to be the only attractions candidates are looking for. Your DEI policies and strategies will be scrutinised so get them in order and continue to deliver on any promises you make. The social economic climate has seen cause for retirees to return to work. Part time roles will be sought after as businesses capitalise in the benefits that a multigenerational workforce can bring.

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