It’s that time of year, when Business Link Magazine invites the region’s business leaders to offer up their predictions for the year ahead.
It has become something of a tradition, given that we’ve been doing this now for over 30 years.
Here we speak to Greg Simpson, founder of Press for Attention PR and the PR and Communications Ambassador for the IoD in Nottinghamshire and Derbyshire.
Would you want to work in your office?
PR is somewhat misunderstood and often underutilised in business (which I don’t predict will change that much sadly) but there’s an area where it really plays a very vital role and yet is often overlooked…
I’m talking about your staff.
How attractive is your business to work for? Does it look like a great organisation from the outside? Are you winning awards? Are you supporting your local community or good causes?
Think about how that might attract potential candidates, suppliers and of course, customers and clients.
What about the internal message? Does it feel like a great place to work? Is it exciting? Vibrant? Challenging?
Or is it just same old same old?
If so, 2022 is going to be a challenge for you because now more than ever, talented people are going to demand MORE from their employers. We know about flexible working and work life balance by now, that is going to be the minimum expected. What we will also need to see is a bit of extra OOMPH! What helps you stand out as an employer of choice?
Why, given the rise of home working, would your team want to come in? What impact might that have on company culture? How can you position your business as somewhere that people WANT to work in and partner with?
How do you stop them from looking at greener grass?
That will be crucial in 2022 and I predict that the organisations that do this well will not only survive but thrive.
