Sunday, July 3, 2022

2021 Business Predictions: Jonny McPhee, Managing Director, Invictus Communications

It’s that time of year, when Business Link Magazine invites the region’s business leaders to offer up their predictions for the year ahead. 

It has become something of a tradition, given that we’ve been doing this now for over 30 years.

Here we speak to Jonny McPhee, Managing Director of Derby-based Invictus Communications.

It made history for lots of different reasons, but for many people 2020 will be remembered as the year when working from home went mainstream. Almost overnight, millions of employees went from travelling into work to sit at desks surrounded by their colleagues to setting up their laptops on their kitchen tables and logging in.

Nine months on, a great many of them are still there and the fact that, once everyone sorted their IT and communications out, it worked so well that it has meant that we will probably never go back to the way things were.

For a company like ours, which installs high-tech flexible telephone systems which operate over the internet, 2020 went from hope to despair to hope again, because although the situation seemed tailor-made for us, few companies were initially willing to invest the money necessary to bring their phone systems up to speed to meet the new era of flexible working.

They more than made up for it towards the end of the year and we would expect the inquiries to keep on coming as we head into the New Year and beyond.

Modern internet telephony systems ensure that staff can keep in touch from wherever they are in the world as easy as if they are sitting next to each other, so they are more than capable of servicing the world of work experts are predicting we’ll see much more of in 2021 – a world where, thanks to technology, employees will split their working week between the home and the office without any negative impact on their productivity.

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