UK pubs have missed out on revenue of £155 million they could have enjoyed during a summer World Cup, reveals new analysis from small business insurance provider Simply Business.
Figures compiled by Simply Business found that, had the men’s England team reached the final of the World Cup this summer, an additional 38 million pints would have been consumed in the UK. With the average price of a pint in the UK at £4.07, this has resulted in pubs missing out on a huge £154,660,000 in total.
Though the winter competition will still attract punters, there is concern that the full effect of World Cup trade will not be felt, with pubs already naturally seeing an upturn in trade due to the festive period. The change in timing for the tournament has left a number of business owners concerned that they will have to choose between Christmas parties and World Cup viewings.
Alan Thomas, UK CEO at Simply Business, said: “Pubs and independent hospitality businesses play an integral role in both our local communities and the success of the wider UK economy.
“Having been hit disproportionately by the impact of the pandemic, owners are now having to contend with soaring costs and rising energy prices – for many, this summer has been about survival as their recovery from the impact of the pandemic continues.
“This makes the lack of a summer World Cup an even bigger blow. Now more than ever, small businesses needed a boost. The surge in trade – to the tune of up to £155 million for UK pubs – would have come at a critical time for hospitality owners, many of whom are working hard to stay afloat while battling the impact of a surging cost of living.
“Looking ahead, as the winter World Cup overlaps with the festive season – another crucial time of year for the industry – pub owners will be forced to prioritise. For many, profits will inevitably be down, with publicans seeing their two busiest times of the year rolled into one.”
