Wednesday, December 4, 2024

PepsiCo launches new campaign to celebrate women in frontline roles at Leicester, home of Walkers Crisps

Food and drink company PepsiCo has launched a new campaign celebrating women in supply chain and operations roles at its UK sites, including Leicester, aiming to inspire more women to pursue frontline roles.

As part of the ‘She Is PepsiCo’ campaign, portraits of three female employees will replace the current design on trucks used across PepsiCo’s distribution network. This will showcase the women’s major roles in bringing favourites like Sensations, Snack A Jacks and Sunbites to consumers.

The campaign features Manufacturing Technicians Manjit Kaur (59), who started her career chopping potatoes at PepsiCo’s Leicester Walkers factory in 2011, and Ewa Doroslawska (36) from Coventry, whose PepsiCo career spans almost 20 years.

Alex Praja (26), also a Manufacturing Technician who decided to pursue a career in engineering after joining PepsiCo, completes the group of women heroed in the campaign. The trio were nominated by their respective site directors, who were asked to highlight employees consistently going above and beyond in their roles.

Each woman has also received a grant of £5,000 to donate to a local women’s charity of their choice.

This month, the trucks have been officially unveiled at special ceremonies taking place at PepsiCo’s Leicester, Coventry and Skelmersdale sites, and the three charities – Women’s Aid Leicestershire, Young Women’s Trust, and Kairos Women Working Together – presented with cheques. The families, friends and colleagues of Manjit, Ewa and Alex also attended the celebrations.

Alison Atkins, HR Director Supply Chain, PepsiCo UK and Ireland, said: “We’re proud to be spotlighting the incredible work of women in frontline jobs across our sites, and bringing their stories to people all over the UK.

“As well as recognising their crucial role in producing some of the UK’s most-loved snacks, we hope this campaign will inspire more women to pursue careers across the supply chain. Be sure to look out for our special trucks on the roads!”

Commenting on her inclusion in the She Is PepsiCo campaign, Manjit Kaur, Manufacturing Technician – Sensations, Leicester, said: “I’m very proud of this nomination – it’s something I never expected and to get this kind of recognition is amazing.

“It doesn’t matter if you’re a man or a woman, you can reach the same goal if you have a willingness to learn and you put your mind to it.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £33.60 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.









Latest news

Related news