Saturday, May 30, 2020

Land Rover Defender gets iconic fashion brand refit

Wigston-based Ruskin Design – a company that specialises in bespoke handcrafted interiors – has been commissioned by Land Rover Defender enthusiast Colin Naylor to transform the interior of his Single Cab Defender 90 by incorporating Diesel jeans.

The design, which took a month to complete, was the brainchild of Ruskin’s chief designer Paul Hames. By using nearly 30 pairs of the iconic jeans, together with vintage-look Napa leather to complement the bodywork, Ruskin’s team has translated Colin’s vision to produce a unique vehicle.

Steve Castledine, managing director at Ruskin Design, said: “Colin’s project is extremely exciting and has allowed us to demonstrate Ruskin Design’s creativity and craftsmanship.

“The contemporary design not only complements both the Land Rover Defender and Diesel brands but also demonstrates the stylish design, hand-made tailored luxury and outstanding workmanship that a ‘Ruskin Inside™’ is renowned for.

“Working closely with Colin, we’ve ensured that neither the ‘utilitarian’ nature of the truck or the essence of the iconic Diesel brand is compromised and we’re delighted with the finished vehicle.”

Naylor added: “After meeting the Ruskin team I knew I had made the right choice for the project. Their creativity was clear from the onset and the passionate response to my ideas really encouraging. Ruskin has turned my vision into a stunning reality and I am absolutely delighted with it.

“It was important for me to realise the project utilising the skills and talent of a Midlands based company. With the history of this landmark vehicle firmly rooted in the Midlands it made complete sense and added another layer of authenticity to the project.

“The design philosophy of Ruskin complements perfectly with the core values at the heart of Diesel fashion brand: combining an ageless quality in refinement whilst celebrating individuality and flair.”

For more information contact the Ruskin Design Team on 0116 2773701.

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