Jaguar Land Rover snaps up Bowler

Jaguar Land Rover has acquired Belper-based Bowler.

The company now forms part of its growing Special Vehicle Operations division, which is a specialist team of Jaguar and Land Rover designers, engineers and technicians dedicated to amplifying the performance, luxury and capability attributes of Jaguar and Land Rover vehicles.

Bowler has expertise in all-terrain vehicle dynamics, low-volume production techniques, and proving the durability of components under extreme conditions.

Michael van der Sande, Managing Director, Jaguar Land Rover Special Vehicle Operations, said: “For almost 35 years the Bowler name has stood for innovation and success, with a reputation forged by its participation in the world’s toughest off-road motorsport competitions. It’s exciting that we’re now in a position to participate in and lead the Bowler brand’s future as part of Jaguar Land Rover.

“At Special Vehicle Operations we are all eager to start working with our new colleagues at Bowler. Adding the Bowler team’s skills and experience to those of SV, Vehicle Personalisation and Classic is a key step in our strategy to create an exciting and diverse portfolio of products and businesses within Special Vehicle Operations.”

Bowler, which comprises the businesses of Bowler Brands Limited, Bowler Motor Sport Limited and Bowler Manufacturing Limited, manufactures all-terrain performance cars and rally raid vehicles.

Wilkin Chapman Business Solutions Ltd assisted with the transaction via the Administration of the previous Bowler companies.