Wednesday, June 3, 2020

Consumers look to manufacturers to make consumption sustainable

53% of UK consumers think producers and manufacturers are responsible for ensuring the goods they buy are environmentally-friendly.

KPMG research finds that over two-thirds (67%) of Brits say they care more about the environmental impact of the consumer goods they buy today, compared to 5 years ago, but they mainly feel it is the responsibility of manufacturers and producers to tackle the issue.

In the poll of over 2,000 consumers, when asked who they feel should be most responsible for ensuring the goods they buy are environmentally-friendly, over half (53%) of respondents said the companies producing or manufacturing products. Only 15% of respondents point to policymakers and only one in ten think it is the retailer’s responsibility (9%) or their own (10%).

Commenting on the findings, Dan Thomas, UK head of corporates at KPMG UK, said: “The corporate world has to wake up to the strength of feeling towards sustainability. Our research pinpoints exactly where consumers feel the responsibility lies to tackle the Goliath task of making consumption environmentally sustainable, and it’s with the product producers.

“The fact that only one in ten consumers believe it is down to themselves to change the impact of their consumption, demonstrates the scale of the challenge for producers and manufacturers. Simply having an environmentally-friendly offering is not enough, sustainability needs to be embedded across everything a firm does, so there isn’t a ‘wrong choice’ for a consumer to make. Consumers will continue to demand the same products and the same quality, but with minimal impact on our planet. It is a huge ask, but one that must be met if businesses are to remain relevant in the years to come.”

The youngest and oldest generations are notably more engaged in the fight to make consumer goods more environmentally-friendly. Over three-quarters (76%) of those aged 18 to 24, and 68% of those 55 and over, said they care more about their impact on the planet than they did 5 years ago. By comparison, only around 63% of those aged 25 to 54 said the same. On the whole, respondents say that they would be willing to pay an average of 8.5% more for environmentally-friendly consumer goods.

Linda Ellett, UK head of consumer markets at KPMG, added: “The lion’s share of attention where sustainable consumption is concerned has been placed on both the consumer and retailers, with consumers urged to recycle more as well as make more environmentally-friendly choices. Meanwhile, retailers are under continued pressure to think of and invest in innovative ways to tackle the issue. Manufacturers and producers are one step removed from the end consumer so those doing a great job may have had their efforts somewhat overlooked.

“It’s clear now that the pressure on all businesses to think more carefully about sustainability will only grow, especially as younger generations become more dominant consumers. There is a vital need to move beyond ‘thinking’ and token gestures, with hard action and results now required. Thankfully, most consumers aren’t under the illusion that this will come without cost, though no doubt those who can make these changes without hitting prices too hard will stand out as the winning businesses of the future.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 lockdown having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £33.60 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.






Latest news

Trio of non-executive directors join Lincolnshire Chamber of Commerce Board

Three new non-executive directors have been appointed to the Board of Lincolnshire Chamber of Commerce. Nicola Langton, Head of Business Support at EBP, Roy Colclough, previous...

Sygnature Discovery expands capabilities with new acquisition

Sygnature Discovery has acquired Alderley Oncology, a focused in vivo pharmacology service provider which undertakes in vivo services for cancer drug discovery, strengthening its...

Sleaford Renewable Energy Plant acquired

Greencoat Capital LLP has acquired Sleaford Renewable Energy Plant in Lincolnshire from Glennmont Partners. The investment was made with funds from RPMI Railpen, the investment...

225 jobs on the line at Forterra

Approximately 225 jobs could be lost at Forterra plc, the Northamptonshire-headquartered producer of manufactured masonry products, under new proposals to mitigate the impact of...

Work to transform Derby into one of the world’s best digitally connected cities begins

Derby is celebrating a major milestone in its digital transformation as work begins to extend its full fibre network to reach almost every home...

Related news

Rolls-Royce to cut 1,500 jobs in the East Midlands

Rolls-Royce is to cut 1,500 jobs in the East Midlands. The news comes after the company confirmed in May that at least 9,000 jobs would...

Trio of non-executive directors join Lincolnshire Chamber of Commerce Board

Three new non-executive directors have been appointed to the Board of Lincolnshire Chamber of Commerce. Nicola Langton, Head of Business Support at EBP, Roy Colclough, previous...

Sygnature Discovery expands capabilities with new acquisition

Sygnature Discovery has acquired Alderley Oncology, a focused in vivo pharmacology service provider which undertakes in vivo services for cancer drug discovery, strengthening its...

Sleaford Renewable Energy Plant acquired

Greencoat Capital LLP has acquired Sleaford Renewable Energy Plant in Lincolnshire from Glennmont Partners. The investment was made with funds from RPMI Railpen, the investment...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close