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Ex-SAS: Who Dares Wins star adds to company’s ‘mountainous’ charity milestone
A company that helps people fulfil personal goals while raising money for charity is on course to rake in an incredible £30m to help cancer patients.
Derby-based Ultra Events organises and trains people for free in exhilarating challenges, such as white-collar boxing, ballroom dancing, mixed martial arts, mountain climbs and endurance competitions – changing the lives of both participants and people diagnosed with cancer.
The firm is now set to hit the fantastic £30m milestone, which has been collected for Cancer Research UK since 2014.
Ultra Events founder Jon Leonard said: “We’re really proud to have been able to raise such a phenomenal amount for such an important cause, while at the same time helping people to reach their own goals or make their dreams come true.
“A big thank you to everyone who has helped make this possible over the years.”
The most recent exhilarating fundraiser was a climb up Mount Kilimanjaro – with Jon taking part in the fearsome feat alongside a team including ex-SAS: Who Dares Wins contestant Alan Knight.
Alan, a 39-year-old from Bristol, applied for Series 6 of the Channel 4 quasi-military training show, just four weeks after major eye surgery, having lost an eye to cancer.
Medics discovered the cancer just weeks before lockdown, in February 2020, and he went on the show “to start enjoying life again.”
The disease could have spread to his liver and killed him, so he is now keen to live life to the full.
Two years on, the dad-of-four and self-confessed adrenaline junkie is in remission and has been completing various challenges.
Alan, who runs a gym called Knight Nutrition and Fitness with his son Lewis, 19, has previously walked 42 miles in 12 hours while carrying all his own kit to raise money for a friend suffering a brain tumour and also climbed the 2,907ft Pen Y Fan in Wales continuously for 24 hours, hitting the summit nine times.
It was while trekking up Pen Y Fan where he met a group of Cancer Research UK supporters, who suggested he should do something for the charity.
They linked him up with Jon and a team of 40 climbers was put together for the Kilimanjaro trip.
They flew to Ethiopia last month before moving on to Tanzania, where they tackled the 19,341ft mountain during the 10-day trip from which they have just returned.
Alan, who is married to Megan and boxes and does cardio workouts every day, said: “I raised £11,000 in sponsorship before I even set off for this challenge, and also held a charity night to raise money for the climb.
“Because I nearly died from cancer, I just don’t want to waste my life.”
Before departing for the trip, the thrill-seeker promised: “I’ll be back to work in the gym at 6am the next day after arriving home!”
Jon – who is match-funding any sponsorship for his climb – said: “Alan is just one of the inspirational people we meet regularly through our events. I’m honoured to have had him on board. It was tough, but we were up for the challenge, knowing we are supporting cancer patients.”
Simon Ledsham, fundraising director at Cancer Research UK, said: “Since 2014, Ultra Events and their participants have raised an incredible £29.4m for Cancer Research UK and are fast approaching their £30m fundraising milestone.
“This represents a major contribution to the charity’s efforts to beat cancer sooner through the discovery of new ways to treat, diagnose and prevent a disease that will affect one-in-two people at some stage in their lives.
“We are immensely grateful to Jon Leonard, Alan Knight and all of the Ultra participants for climbing Mount Kilimanjaro and would like to thank everyone who has supported them through sponsorship. The group have now raised over £240,000.”
To sponsor Jon, visit www.justgiving.com/jon-leonard17. To sponsor Alan, visit www.justgiving.com/fundraising/Alan-Knight13.
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Nottingham Business School to support digital transformation at BarberBoss
A new project between Nottingham Business School (NBS) and grooming brand, BarberBoss, is set to improve supply chain efficiency and reliability by using artificial intelligence (AI).
BarberBoss has experienced rapid growth in recent years and deals with complex supply chain operations, selling its products through multiple channels including Amazon and Boots.
The company has now commissioned the Centre for Business and Industry Transformation (CBIT) at NBS to assist in digitally transforming its stock inventory management.
The Centre’s team of experts will analyse open-source software, such as AI-based tools like ChatGPT and CoPilot, which can help to manage, oversee, and optimise the supply chain management process — from sourcing raw materials to delivering the final product to the customer.
The project will also create dashboards and visualisations which will give BarberBoss a comprehensive and real-time understanding of various aspects of the business, including sales trends, inventory levels, delivery status, and supplier performance.
By integrating AI tools into business practices, BarberBoss will benefit from informed decision-making in sales, marketing, and product development, as well as enhanced operational efficiency thanks to a centralised system. The technology will also ensure continued high-quality customer service by supporting BarberBoss to meet consumer expectations in terms of product availability and delivery times.
Rui Shi, the co-founder and CEO of BarberBoss, describes how this project will help the company: “We are looking to enhance the resilience of the BarberBoss supply chain, enabling the company to overcome challenges and adapt to the ever-changing business landscape. This will ensure effective responses to dynamic market conditions and meet the growing demands of customers, launching new products and expanding market share globally.”
Georgi Iliev, Venture and Product Manager at CBIT, explains how the outcomes of the project will also benefit the wider industry: “Not only will this project support BaberBoss’ ambitious growth plans, but it will also provide a blueprint for other small and medium-sized enterprises in the UK and worldwide to improve their supply chain management and increase their competitiveness in the global marketplace.
“SMEs could quickly and affordably develop custom IT systems that improve their operations, supply chain visibility, and responsiveness to changing demand. The project could also help to bridge the gap between industry and academia, fostering collaboration and knowledge-sharing that could benefit both sectors.”
CBIT has been chosen to deliver this Knowledge Transfer Partnership due to its expertise in the areas of industry transformation research, disruptive business practices, and business education.
The team will support BarberBoss with identifying the key performance indicators crucial for its growth, as well as giving advice on business model and process innovation, and new product development. CBIT will also provide BarberBoss with training and guidance on how to implement the advanced analytics methods.
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