Leicestershire-based Aggregate Industries has won a place on a billion pound national contract to maintain surfaces on the country’s motorways and A roads. National Highways, the Government company which maintains and operates England’s strategic road network, announced its selected suppliers for the £1.3 billion Pavement Delivery Framework (PDF), with Aggregate Industries one of the 12 successful companies. Aggregate Industries won a place to deliver the contract, which covers the supply of materials, plant and labour to carry out National Highways’ road surfacing (“pavement”) and construction works for National Highways’ Operations Division, in both the North and South “super” regions for the next five years. The new agreements, which run from April 2023 to March 2028, promote the use of low-carbon materials. As part of this focus, National Highways has designated warm mix asphalt (WMA) as the contract’s default material of choice. Aggregate Industries made the switch to WMA as standard earlier this year. Mixing at temperatures 20°- 40°C lower than hot mix asphalt (HMA) it allows for a significant reduction in CO2 emissions by using less fossil fuels and resources during the manufacturing process. It is also more durable and quicker to lay, meaning roads can be reopened to traffic faster. Thomas Edgcumbe, Managing Director for Aggregate Industries’ Surfacing Solutions, welcomed the news. He said: “We’re extremely proud to successfully secure a place on this vital framework serving the south and north of the country. “We have the knowledge, experience and expertise of working on big strategic infrastructure projects and look forward to delivering on this over the next five years. “It is also really important that we will be able to continue our long standing partnership with National Highways focusing on carbon reduction, social value and efficiency. “Sustainability is a central pillar of our own business strategy and we have been leading the way on innovating and bringing new low-carbon asphalt products to market. We use warm mix asphalt as standard and have introduced products including SuperLow Carbon and Foamix® this year.” Duncan Smith, executive director of Operations at National Highways, said: “We are very happy to have secured these new agreements. Engaging an increased range of organisations from across the industry is a hugely positive step for us, allowing us to expand our supply chain and improve our resilience. “We’re also happy to be working with some organisations that we haven’t worked with previously, and we look forward to building these new relationships. These contracts will also support our Net Zero Carbon Plan, which underpins all of our work now and in future years.”

It’s that time of year, when Business Link Magazine invites the region’s business leaders to offer up their predictions for the year ahead.  It has become something of a tradition, given that we’ve been doing this now for over 30 years. Here we speak to Tracy Harrison, CEO of Derbyshire’s specialist child exploitation charity Safe and Sound. With budgets continuing to be squeezed but businesses still keen to fulfil their CSR objectives, Tracy encourages companies to think outside the box when it comes to charity and community support in 2023. Like all charities and community organisations, we learnt some pretty tough lessons during the pandemic on how we could best work with businesses and individuals when the opportunities for fundraising were not possible. We discovered that businesses of all shapes and sizes totally embraced the opportunity to form collaborations and partnerships rather than simply be asked for money. I will be forever thankful just how many came through for us at a time when demand for our services soared due to the increased time that young people were spending on social media and gaming platforms – increasing their vulnerability to online grooming. We all continue to face tough decisions due to the economic climate and many businesses will not be able to donate money or fundraise this coming way so my plea is to think differently about CSR in 2023. Firstly choose a charity that fits and enhances the company’s brand and values longer term. Think local as this makes a greater impact to social mobility in the community where employees and probably customers live. Research what pro bono support you can offer and could your employees volunteer their time to the charity? So before slashing charity and community budgets, consider how your company can create a legacy that will make a difference to people’s lives and enhance your brand for many years to come.

Filming promotional videos on a phone is one of the fastest ways for your business to lose credibility. It’s easy to see why companies adopt this approach, because it seems at face value like it will save a lot of money to film on a phone, rather than paying to hire a video production company. However, filming on a phone – with no knowledge of videography – inevitably leads to the creation of low quality videos, which in turn associates your brand with low quality. You will ultimately pay more in the long-run, when you lose out to competitors who have invested in high quality video marketing. There is a direct correlation between how good your advertising videos are, in terms of production standards, and how the viewer therefore feels about the professionalism of your business and quality of your product. Consequently, making your own videos on a phone will actually result in far fewer sales, as viewers will instead consider your competitor to be a better and more trustworthy choice, based on the quality of their professional promo videos. 86% of marketing professionals reported that they use video as a marketing tool – 78% of which considered videos to be responsible for a direct increase in sales.[1] These marketers are the ones who hired a specialist video production company, rather than those who tried to cut corners and ‘do it on the cheap’ by filming on a phone. Hiring a production company isn’t as expensive as you might think. You could get a mini-series of videos for YouTube, a complete explainer video for your website, or a high-impact social media advert, all made to exceptional standards, for around £1000 or even less – depending which production company you choose. Glowfrog offer the best rates across the Midlands for premium grade business videos and they specialise in corporate style video production. Make high quality video marketing your priority for 2023 and enquire with Glowfrog for a free consultation at www.glowfrogvideo.com.   Sources: 1. TheSocialShepherd.com

Business confidence in the East Midlands rose 16 points during December to 28%, the region’s highest reading since February, according to the latest Business Barometer from Lloyds Bank Commercial Banking. Companies in the region reported higher confidence in their own business prospects month-on-month, up nine points at 28%. When taken alongside their optimism in the economy, up 24 points to 29%, this gives a headline confidence reading of 28%. East Midlands businesses identified their top target areas for growth in the next six months as investing in their teams (35%), evolving their offering (28%) and introducing new technology (26%). The Business Barometer, which surveys 1,200 businesses monthly, provides early signals about UK economic trends both regionally and nationwide.

A net balance of more than a third of East Midlands businesses (37%) expect to increase staff levels over the next year, up 15 points on last month, and the highest levels of any UK nation or region. Overall UK business confidence rose seven points during December to 17%. The proportion of businesses that felt positive about the wider economy was up 10 points month-on-month to 8%, while their outlook on their own future trading prospects increased by two points to 27%. Businesses also remained optimistic about job creation, with 16% of firms planning to hire more staff in the next 12 months – up two points on November.

All UK regions and nations reported a positive confidence reading in December, for the first time since July, with eight out of 11 recording a month-on-month increase in confidence. Of those, the North West (up 31 points to 40%), North East (up 24 points to 34%) and South East (up 23 points to 14%) saw the largest monthly increases, with the North West now the most optimistic overall.

Dave Atkinson, regional director for East Midlands at Lloyds Bank Commercial Banking, said: “It’s fantastic to see East Midlands businesses ending what has been a challenging year for many on a high. While economic headwinds have caused confidence to waver in recent months, there is cautious optimism about the economy among businesses as we embark on 2023.

“Given the region’s strength in fashion, design and manufacturing, many of its retailers will be hoping for prolonged consumer demand throughout the January sales. Busy trading periods like this can also put a strain on firms, and companies must try to maintain financial flexibility to capitalise on spikes in demand.” The manufacturing sector reversed a six-month trend of falling confidence, with a nine-point rise to 13%. Confidence in construction and services also increased by nine points to 29% and 18% respectively. However, retail confidence fell slightly, by two points to 13%. Hann-Ju Ho, senior economist, Lloyds Bank Commercial Banking, said: “Business confidence has received a boost in the run up to Christmas as firms anticipate a better festive trading period than last year. “While firms report being hopeful for a more successful 2023, inflation and the risk of an economic downturn remain the biggest concerns for businesses, with rising costs evidenced by the number of firms expecting to raise prices. “Wage growth is expected to remain high for now as retaining existing staff and attracting new talent will continue to be priorities for many businesses going into next year.”

East Midlands-based Influence Landscape Planning and Design has reported a 25% growth in turnover in 2022, and is forecasting double digit growth in 2023. Chartered landscape architects Influence provide expertise in project management, environmental planning, feasibility and concept development, master planning and urban design, landscape design, landscape/townscape, visual impact assessment, expert witness and arboriculture. A surge in public sector work and a strategy to work on projects which align with the wildlife, heritage and regeneration ethos of the practice, have been key factors in the growth. Influence expanded its team this year to accommodate the growth, with the recruitment of four professionals, as well as investing in young people who joined the company from school. This year the practice was appointed on a number of major public realm schemes including two high street regeneration projects in Northamptonshire and Norfolk, and on environmental-led schemes from a number of Wildlife Trusts nationally. Closer to home, Influence delivered multiple SEND schools in Lincolnshire, as well as working on ‘the hub’ – the first building at the new Food Enterprise Zone (FEZ) in Holbeach in the county. For 2023, Influence is again forecasting double digit growth, further recruitment and will be partnering with Naomi’s Garden, a charity which offers therapies and services for those affected by disability, sickness, suffering, isolation and hardship. The team have been appointed on a number of significant schemes to be delivered in 2023, including a nature-led project on the Lincolnshire coast and a major public realm project in the Midlands. Managing Director of Influence, Sara Boland, said: “As we reflect on a year where the team and I have really pushed forward with our growth and diversification strategy, I’d like to say a huge thank you to our clients who have chosen us to deliver landscape services for them. I am continually grateful for their support and trust in us. “To deliver those services, over the years we have built an incredible team here and the practice’s performance is very much a joint effort. I’m proud of the diversity, specialist skills and dedicated attitude of the team and they also deserve a big thank you. “We have delivered on and are actively working on the type of projects I used to dream about securing; for the public sector, private operators and not-for-profit environment-led organisations that I admire. Our strategy for 2023 is to continue to create special places that provide pivotal rejuvenation to communities, attracting people and nature in balance.”

Outsourcing has become the new buzzword in business. These services come with a range of benefits to businesses big and small, and it is about more than the bottom line too. The benefits outsourcing elements of your business can bring to your balance sheet are obvious, but outsourcing has much more to offer besides better profit and loss statements. Here are just a few of the many ways switching to outsourcing can benefit your company and help you to grow your business. Access To Premium Services Small to medium-sized businesses used to struggle to compete with the more prominent brands and names in their industry. They did not have access to the same resources and services as their larger competitors, which would affect their bottom line and their ability to retain clients. Thanks to outsourcing, this has changed. Now, even start-ups can have access to premium services without having to absorb the expense of an in-house team. Translation services are the perfect example of this. Translators are high-skilled workers who can command a lot of compensation if you are hiring for an in-house translator. Outsourcing this task is much more cost-effective. Take a look at Rosetta Translation’s website. Their translation services provide suitable London based options and can save any business a considerable amount of money while supplying high-quality translations for legal, medical, technical and marketing documents. This gives businesses access to a premium quality resource without having to cover the costs of a full-time translator or translation department. Outsourcing Buys Time When you begin to use outsourcing services for your business, you will have more time to concentrate on what matters. Growing your business and finding new clients to expand your customer base should always be the focus of a manager or owner, but handling the day-to-day demands can get in the way. By outsourcing, you give yourself more time to look at the bigger picture and focus on developing your business and expanding its reach. Outsourced services can grow with you. This makes planning for the future easier, as you know you can service more clients and expand your customer base without a drop in the quality of the products or services that you offer your existing consumers. Many businesses can struggle to expand to handle an increase in demand. With outsourcing, you have a team ready and waiting to take on an increase in workload. The costs are scalable too, making it easier to budget for growth. Outsourcing Gives You An Advantage Every industry is competitive. Even if your business serves a niche, there will still be other companies out there challenging you for market share and trying to grow themselves at the expense of your business. Using outsourcing for many different elements of your business gives you an advantage in a competitive marketplace. You have resources that you can tap into quickly that other companies may only dream of. This allows you to move forward confidently, offering a standard of service that your competitors cannot. Having the edge over the competition is key to growth. Outsourcing allows you to expand your market share and take on new business without slowing down your momentum or suffering from bottlenecks in production or administration. This makes your business more flexible and adaptive, while your competitors are stuck and unable to accommodate demand increases. When you are challenging for new customers and a greater share of the market, your outsource allies have your back and will be there to help facilitate your expansion. They grow as you grow. Cut Down On Hardware Investment One of the biggest drains on any business balance sheet is buying and servicing equipment. Maintenance costs can be prohibitive, not just from the price of the infrastructure itself but also the manpower needed to monitor and maintain it. By switching to an outsourcing service, you remove these costs from your balance sheet for good, freeing up funds that you can invest in areas that get you a better return. This can be incredibly beneficial in Information Technology services, for example. New computers, devices, and IT infrastructure like servers can all be very expensive to buy or rent. For a startup or small business, you may not have the money required to make these purchases and maintain the equipment that can prevent your company from growing and succeeding. Outsourcing your IT services is a great way to save money, improve the level of service you offer, and grow your business. The benefits outsourced IT offers should not be underestimated or go overlooked by businesses. This is a great way to boost your balance sheet while improving standards of service. Reduce Costs Across The Board The balance sheet can make or break a business. Even if you operate a successful company, a high level of regular outgoings can cause problems. Lots of profits mean little if you have a lot of losses to absorb. Switching to outsourced services can make some huge reductions in labour costs, as well as the expense of many consumable items. It also saves time, which is as valuable as money in any business. Outsourcing can be addictive to businesses for this reason. The money saved can have a massive positive impact on your balance sheet, and give you more capital to invest in expansion or the research and development of new products and services. Getting better value for money from your business offers your customers and clients more value too. This is the best way to attract new business and retain your customer base. Saving money across the board on a variety of regular outgoings gives you the room you need to undercut the competition and offer the same high quality for less. These are just some of the many advantages outsourcing offers a business. By making the switch soon, you can begin to focus on growing and expanding your business and take on new clients and customers with confidence. Start looking for ways to save money and improve the quality of service your business offers by finding opportunities to outsource today.