Streets Chartered Accountants covers tax, national insurance, pensions and more in new news roundup
Midlands’ business profit expectations plummet as low optimism reflects bleak economic outlook
- Profit expectations have plummeted 20 percentage points (pp) since October to 46% – this is 9pp below the rolling average
- 1 in 3 (32% expect a decrease in profits)
- Optimism about economic growth stayed flat since October at 58% – this is 11pp below the rolling average (69%) and just 1pp higher than the lowest recorded level
- Revenue growth expectations fell 12pp below the rolling average to 58%
- 18% of respondents were pessimistic about revenue growth – this is the highest level recorded in three years
- Pessimism levels were also at a record high for funding position (17%)
- Investment expectations continue to slow down with all expectations down or the same as in October. Technology (down by 8pp), recruitment (down by 6pp) and skills development (down by 5pp) / growing in international markets (down by 5pp) saw the biggest declines since the last round in October
If Father Christmas was a journalist which list would you be on? By Greg Simpson, founder of Press for Attention PR
Greg Simpson, founder of Press for Attention PR, helps you prepare to pitch the media.
According to my research, you better watch out.
I am also reliably informed from my network of sources that you better not cry.
Don’t even think about pouting.
The reason for these tips?
Simple, Santa Claus is on a deadline.
Of course, being a diligent type, he’s making a list and doubtless will be checking it twice.
Clearly, this will then help him discover who’s been naughty or nice
Because as you might have realised, Santa Claus is on a deadline.
Now, deconstruction of favourite Christmas tunes aside, which list do you think you’d be on if you were really honest about the way you pitch the media and deal with reporters? That is assuming that you do actually do this of course. I realise that to many people, the very notion of “reaching out” to the media is right up there with sticking pins in their eyes or watching another HILARIOUS episode of “Mrs Brown’s Boys” whilst forcing down another mince pie. However, for those brave souls who might be planning to pitch the media as part of their marketing new year’s resolutions, or for anyone who might need a refresher after a “challenging” year of less than stellar pitching, here’s how to make the Nice list and avoid the Naughty list.- Have a list
- Check that list (more than twice)
- Learn what they want
- Check how they want to be pitched
- Answer the question/be useful
- Don’t try and wangle the angle
- Check the requirements
- Meet the deadline
- Picture the scene
- Don’t b*gger off
Glowfrog Video Production expands operations to Nottingham

