Effective video marketing is only becoming more and more essential, so it’s important to do it well in 2025. Here are some key reasons why you should consider hiring a professional marketing video production company to promote your company effectively. Brand image and reputation Creating videos on a phone, low-budget camera, or without professional videography knowledge, will lead to amateur looking videos – which damages your brand image and reputation. Conversely, a marketing video production company, such as Glowfrog, will create high quality videos that are more pleasing for customers to watch, enhance your brand credibility, and are ultimately more effective in achieving sales. When you hire a marketing video production company you get the very best in lighting, image quality, specialist equipment, experience and understanding, audio quality, professional editing, and much more. If you want your company to have a strong brand image and reputation, and you want to use videos within your marketing efforts, it is essential to hire a professional production company. Cost benefit You may think you’ll save money if you create videos on your own – but this actually costs you more in the long run. Similarly to the previous aspect, the damage this can do to your brand reputation can harm sales and ultimately cost a lot more overall than if you had hired a professional company to create much more enticing and higher quality marketing videos. Great return on investment Your ROI for this form of marketing will be determined by the quality of your videos and how effectively your message is conveyed. Let’s look at an example to illustrate the ROI you might achieve. If the product or service being promoted sells for £30, and the promotional video is seen by 30,000 potential customers, just a 1% conversion rate from the video advert would create sales of £9,000. Assume roughly gross profit from that of £4,500. The professionally produced video might cost around £1,500 to create and promote. That’s potentially £3,000 gained, even on this relatively low-cost product. Another example: Product sells at £50, video is seen by 50,000 potential customers, 0.8% conversion is £20k sales. £10k gross profit. Video creation and promotion around £2.5k. You’re left with around £7,500. Of course, you may be promoting a higher or lower priced product/service, and you may convert more or fewer potential customers, so results vary – but you can usually generate a lot of extra revenue with a professionally-made marketing video. Staying relevant Over the last few years, there has been a 63% increase in the number of businesses that use video as their primary form of promotion.[1] If you aren’t keeping up with your competitors and staying relevant by posting slick, well-produced videos, your company is at a serious disadvantage. Video is not only a great means to inform people about why they should buy your products or services, but you now actually need to be posting great videos to even get noticed amongst the competition. Don’t get left behind. To achieve high quality, you should really consider hiring a production company. Boost your sales Seeing your product in action, or a video about how your service works, makes potential customers much more likely to buy. Video is naturally much more enticing and engaging for a viewer, as compared with still images. Unsurprisingly, around 8 in every 10 professional marketing videos have a positive impact on conversion rates and sales figures.[3] In fact, your website visitors are over 80% more likely to buy after watching a high-quality promotional video.[4]   Effective time management By hiring a professional marketing video production company, you can save a lot of time (and cost). You and your team’s time costs money. Not only can you free up your time and assign other tasks to staff, you will end up with much better quality and more effective videos, as compared to if you had your team create them using low-budget equipment and little videography knowledge. Which video production company should I choose? There are many to choose from but it’s wise to hire a video production company that specialises in video marketing and corporate videography, such as Glowfrog. This way, you know they have the skills necessary to do an effective job for your business. You can get an instant price estimate and find out more at www.glowfrogvideo.com.   Sources: 1. WyzOwl.com 2. TheSocialShepherd.com 3. G2.com 4. Wix.com

A large-scale survey on organisational culture by Nottingham Business School has suggested that there is a significant mismatch between the advertised values and policies of UK companies, and how employees behave on a daily basis. Organisational culture focuses on how people within a company think, feel, and behave, and can have a significant impact on achieving strategic ambitions. Its intangible nature means it is traditionally hard to define and measure. In the first study of its kind on the topic, more than 1,170 UK managers and employees from large and small-to-medium sized organisations across a range of sectors were questioned on cultural alignment; diversity, equality and inclusion; wellbeing; and opportunities to improve company culture. Just 18% of employees feel their organisation’s stated values or external image is very aligned to the current culture, while a quarter (25%) believe that the behaviour of their leader does not reflect values portrayed externally. The results also showed that only half of employees feel like the day-to-day behaviour at their organisation aligns with diversity, equality and inclusions policies. Just 49% said that there is a strong alignment, with a third (35%) expressing that there are inconsistencies. Although almost a quarter (24%) stated that their current culture does not support inclusivity, 76% said that it actively encourages positive choices or behaviours and discourages negative ones. In relation to wellbeing, more than one third (38%) thought that the current culture does not promote wellbeing and 31% expressed that their organisational culture doesn’t promote ethical choices and behaviours. In 28% of cases, respondents said that unethical choices or behaviours are allowed or overlooked. Dr Zara Whysall, lead researcher and Associate Professor of Business Psychology at Nottingham Business School, part of Nottingham Trent University, said: “Recent years have seen an amplification of interest among regulators and business leaders in the impact of organisational culture on company performance, ethical conduct and other important outcomes such as inclusion. “When you walk into an organisation, you soon get a sense of the type of organisation it is: how to behave, what is acceptable, what is frowned upon, what matters, and what doesn’t. You don’t need to read its corporate values or mission statement. “We can see from these findings that writing mission statements, creating sets of corporate values, policies and procedures does not influence or reflect culture unless these aspirations are embedded into behaviours. “Without this, you get cultural misalignment, a mismatch between the values espoused by an organisation and the way that employees operate day-to-day. The results from this study show that cultural misalignment is widespread in UK organisations, which is very concerning. “However, the results were more positive when it came to the opportunity to improve culture, with 59% of people feeling that their organisation is close to where it needs to be, showing that many workplaces need a cultural evolution, not revolution.” Associate Professor Whysall has released a free white paper Shift Happens: Strategies for Organisational Culture Evolution to help leaders, managers and HR practitioners understand the importance of culture and how it helps and hinders business. The paper gives practical examples and advice on measuring and navigating culture change.

Journeo, an Ashby-de-la-Zouch-based provider of information systems and technical services to transport operators and local authorities, has secured a £1.4m contract for the supply and support of real time passenger information technology and software with Stoke City Council as part of its £10m Bus Service Improvement Plan, funded by the Department for Transport.

The contract extends the provision of digital access to scheduled and real time departure information across the city’s transport network and includes delivery, installation and maintenance of Journeo’s latest double-sided Thin Film Transistor (TFT) displays to key transport corridors within the region, to further support the promotion of public transport services.

The TFT displays will include discreet, pinhole CCTV to protect the assets and improve safety for lone passengers, and those travelling at night.

Journeo will also be supplying innovative infrastructure-free real time information QR codes, which enable passengers with an internet connected device to scan a code to receive the latest dynamic scheduled and real time passenger information.

Russ Singleton of Journeo said: “We are delighted to continue our relationship with Stoke City Council. Not only will residents and visitors to key transport corridors benefit from the enhanced experience of safe public transport coupled with real time departure information, our innovative solutions are helping our customers better understand where to target future investment to get the most value.”