Upcoming changes to UK audit thresholds – what businesses need to know: By Robert Anderson, audit partner at Streets Chartered Accountants

Robert Anderson, audit partner at Streets Chartered Accountants, helps businesses plan for upcoming changes to UK audit thresholds. From 6 April 2025, the thresholds determining whether a company requires a statutory audit in the UK are set to increase. This change, introduced by the Government, is aimed at reducing regulatory burdens on small and medium-sized businesses. While this will exempt more companies from mandatory audits, it is essential for business owners and finance leads to understand the implications and plan accordingly. Why are the changes being introduced? The Government has decided to increase the audit thresholds as part of broader efforts to support business growth and ease financial and administrative obligations. By raising the thresholds, the government aims to reduce costs for SMEs, allowing them to focus on expansion and investment. What are the new audit thresholds? Currently, companies must undergo a statutory audit if they meet two of the following three criteria:
  • Annual turnover of more than £10.2 million
  • Gross assets exceeding £5.1 million
  • More than 50 employees
From 6 April 2025, these thresholds will increase to:
  • Annual turnover of £15 million
  • Gross assets exceeding £7.5 million
  • More than 50 employees
Companies exceeding two of these new criteria will still require an audit, but many that previously needed one will no longer be obligated. Who will be affected? The new thresholds will impact businesses that are currently just above the existing audit criteria. Those that now fall below the new limits may no longer need an audit. However, some businesses, including regulated entities such as those authorised by the Financial Conduct Authority (FCA), will not be affected by the changes and must still comply with existing audit requirements. This includes insurance brokers, which may require a client money audit rather than a full statutory audit. Additionally, charities have separate audit thresholds, and these changes do not apply to them. Trustees and finance teams in charities should ensure they continue to meet their specific audit requirements. What do businesses and their auditors need to consider? For businesses close to the current thresholds, it is possible that an audit may be required for just one year before falling below the new limits. This is because the changes apply to accounting periods starting on or after 6 April 2025. If a company is growing and expects to exceed the current limits before the new ones take effect, they may need to consider whether changing their financial year-end could help them manage this transition. Furthermore, businesses below the new thresholds should still assess whether an audit is beneficial. Many lenders, investors, and stakeholders require audited financial statements, even when not legally mandated. External assurance can enhance credibility, strengthen governance, and improve financial oversight. Alternatives to a full audit If a company is no longer required to have a statutory audit, other financial assurance options can provide value, such as:
  • Assurance reviews – A lighter-touch review that offers a level of credibility without the full scope of an audit.
  • Agreed-upon procedures – Specific financial checks tailored to stakeholder requirements.
  • Internal audits – Providing governance and operational insights beyond financial reporting.
Planning ahead With the threshold increase approaching, business owners and finance leaders should review their audit obligations now. Engaging with an auditor early will help assess whether an audit is still needed, what alternative services may be beneficial, and how to manage the transition.  
See this column in the March issue of East Midlands Business Link Magazine here.

New milestone as Airfield Business Park expansion flies ahead

Work on the superstructure of Airfield Business Park has begun – with a steel signing ceremony to mark the milestone. First opened in 2019, Airfield Business Park in Market Harborough is owned by Leicestershire County Council and has been fully let at every stage, with every unit currently occupied and 11 tenants trading from the site. The newest phase is being constructed by Britcon and the expansion will see ten new units and a Costa Coffee drive-thru unit built. It will also be capable of hosting a second drive-thru unit. To mark the milestone of steelworks beginning on site Councillor Lee Breckon, cabinet member for resources, joined Britcon in signing steel beams and got to see first hand the progress being made. Councillor Lee Breckon, cabinet member for resources, said: “As a Council, we are proud to be able to support local businesses to expand where we’re able to. “We’re really excited to extend this popular business park and today was a great chance to mark the progress Britcon have made in just three months. “Once completed the expansion of Airfield Business Park will boost the local economy and help to keep businesses in the county.” Nick Shepherd, Britcon managing director, said: “Thank you to the project team and all stakeholders for the progress made to date. This is another significant investment for the region and our delivery strategy has focused on job creation and local supplier use to support economic growth. “We have created two new full-time jobs to date and placed over £4m of orders with regional subcontractors to deliver high impact social value outcomes.” A wide range of businesses currently on Airfield range from a publisher, pre-loved clothing reseller and campervan conversions company. Tenants on the expansion will include fine foods manufacturer and distributor Bramble Foods, who already employ more than 150 people in Market Harborough. Bramble are expanding to a larger unit to expand their growing business when work is completed, which will keep the business in Leicestershire.

Businesses support YMCA Derbyshire in another successful Sleep Easy event

YMCA Derbyshire has successfully hosted its fifteenth annual Sleep Easy event at Derbyshire County Cricket Ground. To date the event has raised just under £30,000, with donations still being received. Over 80 brave participants, from all walks of life, took up the challenge and spent the night in makeshift shelters, cardboard boxes and sleeping bags. Businesses and individuals generously donated food, drinks and other essential supplies throughout the night. Grace Harrison, Development Director at YMCA Derbyshire, expressed her gratitude for the overwhelming support and said: “We are deeply moved by the outpouring of support for our Sleep Easy event, and extremely grateful that year after year people are willing to spend the night outside for our cause. “The money raised will go towards counselling, diversionary activities including sports, arts and crafts, providing a range of horticulture opportunities at our Community Gardens, wellbeing support, volunteer opportunities and work placement programmes. All with the aim of supporting those we serve to move along their positive pathways, enabling them to belong, contribute and thrive.” YMCA Derbyshire thanked everyone that took part, including the many business partners and organisations that once again stepped up to the plate to sleep out, so that others won’t have to, including Lubrizol, Griffiths Food, X-Press Legal Services, Vaillant, Yellow Rail, McAndrew Industries, SPL Powerlines, Icons Talent Agency, Hardy Signs, Derby Cathedral, The Alternative Board and Repton School. Lucy Armstrong from Lubrizol said:” Such a fantastic night last night, and a big reminder of how fortunate I am to have somewhere safe, secure, and comfortable to live. The work YMCA Derbyshire does in the community makes such an impact, and I’m really looking forward to working with them on more projects in the future.” Lucy’s comments were echoed by Alice Woolley from Vaillant who added: “Credit to all those at the YMCA organisation and fundraising for such an important and worthy cause. We will certainly support the Sleep Easy in the future, such a unique event creating strong relationships both within our teams and with other local supporters.” Ben Wheeler from X-Press Legal Services said it was a “helluva night” and added: “It was only one night, but a significant eye opener. Once again, many thanks to those who supported me. Much appreciated. And a huge thanks to YMCA Derbyshire for all that they did to make the event a success.”

Fold Hill Foods acquires Brambles Pet and Wildlife

Fold Hill Foods, a Lincolnshire-based pet food manufacturer, has acquired Macclesfield-based Brambles Pet and Wildlife from founders David and Gail Tracey.

Brambles will join Fold Hill’s existing portfolio, which includes Ruffingtons, Pointer Pet Foods, Laughing Dog Food, and Superior. The two companies have previously worked together, with Fold Hill producing some of Brambles’ range.

Managing director Ben Mankertz stated that Brambles’ strong market position and expertise in wildlife nutrition made it a strategic fit. David Tracey will continue supporting the brand following the acquisition.

Midlands Engine to close as government funding ends

The Midlands Engine, an initiative established in 2015 to promote investment and economic growth across the region, will be wound down as its government funding ends in March.

The organisation, which worked with local government, business leaders, and universities, stated that its focus in the coming months will be on concluding key programmes and ensuring a smooth transition. Elected mayors in the East and West Midlands have already taken over many of its functions.

The Midlands Engine highlighted its achievements in attracting investment and strengthening regional collaboration but confirmed that its operations will cease due to the funding cut.

GE Aerospace invests $32m in Rutland for advanced manufacturing upgrades

GE Aerospace is allocating nearly $32 million to upgrade its Rutland, Vermont facility as part of a $1 billion investment in U.S. manufacturing and suppliers in 2025. The Rutland funding will be used for new machines, upgrades to existing equipment, precision tools, and infrastructure improvements to support the production of components for commercial and military aircraft engines.

The investment aims to enhance manufacturing capabilities for narrowbody and widebody aircraft, military helicopters, and fighter jets. Additionally, part of the funding will go towards utility upgrades in the main building.

Last year, the GE Aerospace Foundation contributed $200,000 to Stafford Technical Center in Rutland to purchase advanced manufacturing equipment for student training. The company has also announced plans to hire approximately 5,000 workers nationwide in manufacturing and engineering roles this year.

GE Aerospace CEO H. Lawrence Culp, Jr. emphasised the importance of investing in manufacturing to modernise aircraft fleets and maintain U.S. leadership in aerospace innovation.

Alford Windmill restoration plans move forward

Lincolnshire County Council, East Lindsey District Council, and the Alford Windmill Trust have reaffirmed their commitment to restoring and reopening the historic Alford Windmill as a visitor attraction.

Lincolnshire County Council owns the site and has set aside £450,000 for repairs, including restoring the windmill’s cap and sails. The council is also considering transferring ownership to the local community through the Alford Windmill Trust.

East Lindsey District Council had previously reallocated government funding to Alford Manor House but remains engaged in discussions on how best to support the windmill’s conservation.

The Alford Windmill Trust emphasised the importance of community involvement in the restoration process and future business opportunities linked to the site. Talks between stakeholders will continue as they work towards a viable long-term plan for the windmill.

New Humber energy-from-waste plant gets government approval

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The UK government has approved the development of the North Lincolnshire Green Energy Park, an energy-from-waste facility planned for Flixborough Industrial Estate near Scunthorpe. The site will include an Energy Recovery Facility (ERF) capable of converting up to 650,000 tonnes of Refuse Derived Fuel annually into electricity.

Developer Solar 21 says the facility could generate enough low-carbon power for 221,000 homes per year and create up to 257 permanent jobs, with an additional 600 jobs during construction. The project aims to reduce landfill use by up to 760,000 tonnes and prevent 150,000 tonnes of CO2 emissions.

The site will also feature a plastic recycling facility capable of processing 20,000 tonnes of plastic annually. Ash from the energy recovery process will be repurposed into concrete blocks for construction.

Solar 21 highlights the Humber region’s high industrial carbon emissions and landfill waste as key project drivers, positioning the facility as part of the UK’s strategy to reach net-zero carbon emissions by 2050.

Key milestone for £35m scheme at Nottingham hospital

A £35 million scheme which aims to increase capacity and deliver high quality outcomes for patients undergoing elective surgery has reached a key milestone. Ground works have started and a 35.5 metre tower crane has been installed at the Nottingham University Hospitals (NUH) City Hospital site to progress the creation of a new elective hub. Works include extending an existing building alongside the creation of a three-storey building. Funds for the scheme have come from the national Targeted Investment Fund (TIF) to support the reduction of patient waiting lists and cancelled operations following the Covid-19 pandemic, and in the wake of mounting operational pressures. Once completed, the elective hub will include three operating theatres, an additional 24 elective in-patient beds and 18 day-case beds to support elective day-case surgery. Phase One of the elective hub, the additional 24 in-patient beds, is already in place and operational. Over the last year works have progressed to prepare the City Hospital site for Phase Two, which has included the demolition of a Victorian building containing two old theatres. In its place the new facilities will include the three state-of-the-art operating theatres and 18 day-case beds, as well as a patient Reception Waiting Room. Staff will also benefit from brand new office and seminar spaces, rest areas and new changing rooms. Duncan Hanslow, NUH Programme Director for Reconfiguration, said: “The new hub will give us the opportunity to continue to reduce the backlog of people in Nottingham and Nottinghamshire waiting for planned operations, as well as minimising the risk of cancellations. “It will also provide a new, more efficient way of working for our elective theatres, as they will be located together within a purpose-built setting. “We have worked extensively with stakeholders and colleagues across NUH to help design the new facilities. In addition to supporting the delivery of high quality, safe, efficient and effective care for patients, the hub will also provide an excellent working space for staff.” The elective hub is expected to be completed in 2026.

Precision medicine company falls into administration

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Oncimmune, a precision medicine company spun out from the University of Nottingham, has fallen into administration.

It follows attempts by the business to sell its German trading subsidiary and a failure to raise additional capital required to meet the company’s short term funding needs. Oncimmune has concluded that there are no further options available to extend its cash runway and that the firm should therefore be placed into administration.

In a statement Oncimmune said: “Despite a comprehensive sale process and positive interest in the business it has unfortunately not been possible to secure a buyer for the Company’s trading subsidiary, Oncimmune Germany GmbH. It has also not been possible to raise the additional capital required to meet the Company’s short term funding needs.

“In light of this, and after extensive consideration of the Company’s current financial situation as well as the resulting creditor position, the Board has regrettably concluded that there are no further options available to the Company to extend its cash runway and that the Group should therefore be placed into administration in order to preserve the value of the business for creditors.

“Accordingly, a notice will be filed with the Court today notifying the directors’ intention to appoint Managing Directors from Alvarez & Marsal Europe LLP as administrators of the Company as soon as reasonably practicable.

“Consequently, the Company has requested a suspension in the trading of its ordinary shares on AIM, which will become effective from 7.30am on 17 March 2025.”

Bakkavor rejects £1.1bn offer from Greencore

Bakkavor, the manufacturer of fresh prepared food, has turned down a takeover bid from convenience foods manufacturer Greencore, stating that the offer “significantly undervalued the Company and its future prospects.”

Greencore, which has its UK head office in Worksop, has made two proposals to Bakkavor, with the first made on 25 February and rejected on 27 February.

Greencore made a second approach to the board of Bakkavor on 7 March 2025, with the revised proposal now rejected.

The £1.1bn offer would have seen Greencore shareholders own approximately 59.8% and Bakkavor shareholders own approximately 40.2% of the enlarged group.

The group would create a leading UK convenience food business with a combined revenue of £4bn.

Grimsby homes to be upgraded for energy efficiency and living standards

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Up to 60 homes in Grimsby’s East Marsh area will undergo renovations to improve insulation and energy efficiency. North East Lincolnshire Council will retrofit properties on Rutland Street using £3.1 million in government funding awarded last summer.

Approved by the council’s cabinet, the project will be delivered in partnership with community groups, including East Marsh United. The council selected Rutland Street following a borough-wide assessment and may seek additional funding to enhance surrounding areas with fencing and greenery.

A similar regeneration effort took place in Guildford Street in 2017. The council says the upgrades will enhance safety, reduce anti-social behaviour, and improve public health by addressing housing conditions and energy costs.

New Greggs store proposed for Leicestershire business park

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Plans have been submitted for a new Greggs outlet at Welland Industrial Estate, Market Harborough. Tony How’s application updates a previously approved scheme with minor modifications to the building size, operational details, and extended opening hours.

The proposed 140m² unit will be in front of the Home Outlet store within the business park. It is intended to provide a convenient food option for area employees. The site will be accessible via the existing shared entrance on Valley Way, a key access route within the estate.

If approved, the Greggs store will operate from 6am-8pm Monday to Saturday and 6am-6pm on Sundays and Bank Holidays. A decision on the application is expected by 23 April.

Corporate donors welcomed as charity helping children recover from abuse needs to raise £250,000 each year

An independent charity helping children and teenagers recover after sexual and domestic abuse needs to raise £250,000 each year to allow its vital work to continue. Imara has helped more than 2,200 children and young people and more than 1,500 families across Nottingham city and Nottinghamshire on their journey to recovery since 2011. Now the charity says it will be forced to turn away those who need support after experiencing sexual abuse unless it can raise the vital funds. It has launched the Imara Impact Fund to raise £250,000 each year to enable their work helping people to recover from trauma to continue, and is welcoming potential corporate donors to get in touch to find out how they can support the Fund. Imara CEO Cath Wakeman OBE said: “The reality is that there is insufficient funding for therapy services for children affected by abuse so there is a limit to the length of support we are able to offer, although these children may have complex needs. “This leads to children who need longer term support being turned away before they are ready for the support to end. Imara does what it can to be flexible and respond to the need, but we don’t have enough funding to do that in every case. “Our vision is for children to receive the support they need, and this support has to be trauma responsive, available when they are ready and for as long as they need. Without the Imara Impact Fund, this is not possible and society as a whole fails our most vulnerable children and families. “Often survivors of abuse need time to build trust allowing them to process their experiences at their own pace, without being judged. “Our survivors tell us that receiving the equivalent of less than one day of therapy isn’t adequate to heal a lifetime of abuse and trauma. Research shows support for families is also crucial, but the current available funding isn’t sufficient. “The Imara Impact Fund will enable us to continue to take a best practice holistic approach to supporting our clients for as long as they need.” This holistic approach includes the charity providing creative therapy to children and their families from their base just outside Nottingham city centre; educating and training professionals to understand trauma; supporting safe family members who may have experienced abuse and ensuring young people are not mislabelled with behavioural issues. Imara plays a vital role in training professionals including teachers, social workers, police and foster carers in understanding and responding to child sexual abuse and offer placements to creative therapy and social work students. Testimonials from police officers praise the role the charity plays in supporting the young people through the criminal justice process. In one year, the charity delivered: 4,755 hours of therapy, 3,100 hours of sexual violence support, 6,865 hours of direct work with children, young people and their families around the criminal justice process, 1,750 hours working with professionals. The charity also invites those with lived experience who have been through the Imara service to join a group to share and reflect on their experiences to support others. The charity offers participants paid roles for training delivery and supports their professional development. As well as advocating for survivors of child sexual abuse, the group has drawn on their lived experience to develop a project for the training of barristers working with young survivors of abuse. At their base just outside Nottingham city centre, Imara invites children and young people into safe therapeutic spaces where they can meet with a qualified professional to receive support through creative methods like messy play, writing, storytelling and art. Creative arts therapists also use dance, movement or music therapy in dedicated therapy rooms to improve emotional, cognitive, physical, and social needs.

Supported living development handed over in Leicestershire

Hockley Developments, an East Midlands-based supported living and residential developer, has handed over Hawthorn House, in Wigston, Leicestershire. This development has created 14 ground floor self contained apartments, plus staff and common areas, as well as a courtyard and private parking a five minute walk from local amenities. This is now being managed by Fosse Healthcare, with Westmoreland Supported Housing the Registered Provider. Westmoreland Supported Housing Managing Director, Tom Hodgson, said: “At Westmoreland we are really pleased to be involved in this project – it is our first supported living development in Leicestershire and we are proud to partner with Hockley Developments, Fosse Healthcare and Leicestershire County Council to deliver this high quality site.” Hockley Developments Managing Director, Alan Forsyth, said: “We are delighted to have handed over this quality development in Leicestershire, and it has been a pleasure to work with Leicestershire council, Westmoreland Housing and Fosse Healthcare again. We look forward to delivering more qualiy developments across the East Midlands over the next few years.” Fosse Healthcare CEO, Volt Sacco, said: “This is a high-quality specialist supported living site in a fantastic location, which has become a beautiful home for people in need of care and support from the local community. “Delivered in partnership with Leicestershire County Council and Westmoreland, this project reflects our shared commitment to providing outstanding care and accommodation for those who need it most.”

Inclusive Growth Commission calls for step change in investment in East Midlands with strengthened devolved powers

The Inclusive Growth Commission has set out bold recommendations to transform the East Midlands economy at an event at Nottingham Trent University’s Mansfield University Centre co-hosted by Chair of the Commission and CEO of the Royal Society of Arts (RSA), Andy Haldane, and Mayor of the East Midlands, Claire Ward. In its interim report, published today, the commission called for a step change in investment in the East Midlands, underpinned by strengthened devolved powers to better reflect the needs and opportunities of a region that boasts a population of more than 2.2 million people, an economy worth £50bn in GVA annually, and which is spread over more than 1,800 square miles. To realise the untapped potential of the region, the commission argued that the Combined Authority needs to quickly be placed on a fast-track for more powers, funding and flexibility like those seen in places like Greater Manchester and the West Midlands. Revealing its interim findings, the commission drew on the East Midlands’ unique geography and economic landscape, identifying the strengths, challenges, and opportunities that will shape its final report, and subsequent strategy, to be published in September 2025. It acknowledged the historic underinvestment that has put the East Midlands on the back foot to date, with public spending per person being the lowest in the UK, and called for more investment to be committed in the government’s next spending review. Underpinning the commission’s interim recommendations was the concept of an “opportunity escalator” – an integrated approach combining practical, step-by-step skills development with work experience and career guidance to help more people onto and up an escalator of well paid, secure jobs across the region. Creating these jobs must go beyond simply bolstering high-tech, high-growth industries set out in the UK Government’s Industrial Strategy Green Paper. For the region to have a truly inclusive growth strategy, this must sit alongside a plan to nurture a broader range of industries that offer large numbers of secure and rewarding job opportunities in manufacturing, logistics, construction, health and social care, and modern services, including the visitor economy. The commission also identified some of the key barriers that stand in the way of people in the East Midlands accessing jobs and progressing in work. These included a rise in long-term ill health, a fraying social fabric that leaves people and communities feeling isolated, access to transport, and acute housing needs that prevent people from locating or commuting to the places where good quality jobs are on offer. Other interim recommendations include:
  • Forging a region-wide skills partnership – A new, deeper partnership between businesses, educators, and government is needed to help people “get on and get up” the opportunity escalator, supporting career progression from entry-level to higher-paid work – increasing access to jobs and training opportunities.
  • Integrated health and employment support – A step change in the connection between health services and employment support is necessary to break the cycle of health issues leading to economic inactivity, particularly among younger and older workers.
  • Building aspiration from an early age – Strengthening community networks and increasing social mobility by addressing social and economic inequalities early on, including though much earlier careers guidance and work experience in schools.
  • Access to affordable housing and transport – Some areas of the East Midlands will require improved housing options and better transport links to widen access to job opportunities across the region.
The Commission was launched in November 2024 by the RSA and the East Midlands Combined County Authority (EMCCA), and was tasked by the mayor with generating ambitious, long-term plans to drive prosperity and reduce inequalities across the region. Mayor Claire Ward said: “The East Midlands economy is shaped by people and places – but the economy also shapes people and places. It’s a feedback loop, and some of those loops are not working for our region as they should. This is not inevitable – and I became Mayor precisely because I know that there is potential in every part of this region that can be unleashed. “We know how important economic growth is, but it is also important that we hold that growth to high standards: it should enable people to live healthy, fulfilling lives as part of connected communities and thriving places. This is easy enough to say, but we must work and invest differently to bring this about in practice – and that change will take sustained effort on our part. “I convened the Inclusive Growth Commission for this purpose, to coalesce insight from the region and beyond to lay out how we should be working and investing to deliver inclusive growth – and I am pleased to have reached a point at which we can share some of its findings for the people of this region to consider.” Andy Haldane, CEO of the RSA and Chair of the Commission, said: “The East Midlands has all the ingredients for economic success—an innovative business community, strong leadership, and a deep well of talent. “But unlocking that potential requires more power to be put into local hands, combined with the resources they need to forge a lasting strategy for growth. I look forward to continuing our work with leaders and residents across this dynamic region as we work towards our final recommendations later this year.” The next phase of work will involve close collaboration and engagement with businesses, community leaders, and residents across the region and will put forward practical steps to implement its findings to create a more inclusive, resilient economy and help determine where more than £4bn of public investment will be spent.

Spring forward: How businesses can make the most of the clock change – A PRspective by Greg Simpson, founder of Press For Attention PR

Greg Simpson, founder of Press For Attention PR, showcases how businesses can make the most of the upcoming clock change. As the clocks go forward this spring, many people will grumble about losing an hour’s kip. But for businesses—and particularly those in marketing—this shift presents a golden opportunity. Rather than moaning about what’s lost, why not flip the script and focus on what’s gained? Longer days, renewed energy, and a fresh perspective on storytelling and audience engagement all await. Here’s how businesses can make the most of the clock change and turn one less hour of sleep into a season of opportunity.
  1. Capitalise on the ‘psychological reset’ in PR campaigns
Spring signifies renewal and growth, making it the perfect time for businesses to shake off the winter cobwebs and refresh their messaging. Journalists, audiences, and clients are emerging from their seasonal hibernation—so this is the ideal moment to introduce fresh angles and reinvigorate PR campaigns. 🔹 PR tip: Use the ‘spring forward’ concept as a metaphor in press releases and storytelling. Tap into themes of growth, innovation, and fresh starts to make your pitches more timely and relevant. 🔹 Actionable idea: Pitch a “spring clean your brand” feature to media outlets, offering expert insights on decluttering messaging, sprucing up PR strategies, and staying ahead of industry trends.
  1. Harness the power of more daylight for PR events & engagement
With the evenings stretching longer, we Brits start to emerge blinking into the daylight, and consumer habits shift accordingly. PR pros can seize this seasonal change to increase brand visibility, engagement, and in-person networking opportunities. 🔹 PR event strategy: Host a spring sundown networking event or an outdoor media showcase, capitalising on the extra daylight to enhance visibility and footfall. 🔹 Social media PR angle: Encourage brands to share ‘golden hour’ content, when the lighting is at its most flattering and engagement rates tend to soar.
  1. Use the time change to drive PR & marketing campaigns
The clock change is a universal experience, making it the perfect narrative hook for storytelling and PR campaigns. Brands that tap into seasonal shifts automatically feel more relevant and engaging to audiences. 🔹 PR stunt idea: Position your business as an ‘efficiency expert’ and release a list of “top PR hacks for making the most of the extra evening hour.” 🔹 Thought leadership pitch: Frame the time change as a metaphor for business transformation—pitch a piece on “why spring is the perfect time for XYZ.”
  1. Reignite media and audience engagement
Longer days and brighter evenings boost mood and motivation, so use the clock change as a springboard (pun intended) to inject fresh energy into brand communications and PR campaigns. 🔹 Actionable idea: Launch a ‘spring reset’ media push, announcing new initiatives, products, or brand refreshes that align with the changing season. 🔹 Influencer & media engagement: Offer journalists and influencers ‘spring forward’ survival kits—including coffee, sunlight lamps, or branded eye masks—tied to a light-hearted pitch about your business. Conclusion: one hour less but a season more for PR wins Instead of mourning the lost hour of shut-eye, embrace the momentum that comes with the clock change. It’s a unique chance to refresh strategies, create timely campaigns, and capture media attention—all while making the most of the brighter days ahead. So, this spring, don’t just move the clock forward—move your PR game forward too.   A former business journalist, Greg Simpson is the author of The Small Business Guide to PR and has been recognised as one of the UK’s top 5 PR consultants, having set up Press For Attention PR in 2008. He has worked for FTSE 100 firms, charities and start-ups and conducted press conferences with Sir Richard Branson and James Caan. His background ensures a deep understanding of every facet of a successful PR campaign – from a journalist’s, client’s, and consultant’s perspective. See this column in the March issue of East Midlands Business Link Magazine here.

New affordable housing development named after Bletchley Park codebreaker completes

Colleagues from housing association Futures Housing Group, housebuilder Cameron Homes and Erewash Borough Council have joined together to celebrate the completion of 38 family friendly homes in Sandiacre, Derbyshire. The two streets at the site are called Enigma Close and Bletchley Gardens Way, chosen to honour Bletchley Park codebreaker, Rolf Noskwith. Noskwith, who died in 2017, used to live in the house which was demolished to make way for the development. With funding from Homes England, the site is made up of 22 social rent and 16 shared ownership homes, helping bring affordable housing to the Erewash community. There’s a mixture of two, three and four-bedroom houses and bungalows, and each has an electric car charging point, solar panels and increased insulation to help make the homes more comfortable and affordable to heat. Neil Laws, Head of Programme Delivery at Futures, said: “We’re committed to building and acquiring as many new homes as we can at Futures as we know the shortage of affordable, high quality homes is at the heart of the housing crisis. “So this has been a fantastic scheme to work on with Cameron Homes and Erewash Borough Council, which has now moved families waiting on the housing register into high quality, modern, affordable homes.” Paul Morrissey, Operations Director at Cameron Homes, added: “It’s been fantastic to have worked with Futures Housing Group and Erewash Borough Council on this project in Sandiacre. We’re delighted to have been involved in constructing these high-quality homes to help meet the housing needs of the local community.” Cllr Curtis Howard, who is Erewash’s Lead Member for Town Centres, Regeneration and Planning, said: “We are excited to see this new development being completed. Our thanks go to all those involved – including Futures Housing and Cameron Homes. At the same time as families move into these precious affordable homes it is fantastic to honour our local Bletchley Park hero.”

Local authorities join Vistry to celebrate start of work on new bypass and bridge in Walton-on-Trent

Vistry Group, the provider of mixed-tenure homes, was joined by stakeholders from South Derbyshire District Council, East Staffordshire Borough Council, Derbyshire County Council and Staffordshire County Council to celebrate the start of work on the new bypass and road bridge in Walton-on-Trent. Phil McHugh Divisional Director of Vistry North West Midlands, said: “I want to extend a big thank you to the four local authorities, Environment Agency and numerous other stakeholders who have been instrumental in getting us to this important milestone. The new Walton bridge will provide much improved transport links across the River Trent for both current and future residents alike. “The bridge and bypass scheme forms an important part of our Dracan Village Development and shows that Vistry is committed to doing more than regenerating the former Drakelow power station into 2,000 beautiful new homes. “We are building a new community providing investment in education, healthcare, and highways as well as building new infrastructure including a local centre, a new school later this year and large areas of public open space with play areas along with the new bridge which will really drive employment and economic growth in the region.” The new bridge and bypass will provide vital two-way vehicular access over the River Trent, replacing the inadequate one-way bailey bridge which has acted as a bottle neck for traffic in the area for many years. The new bridge will provide better access for current inhabitants and for the 2,000 current and expected residents of the new development on the site of the former Drakelow power station. Justin Ives, CEO at South Derbyshire District Council, said: “It’s fantastic to see the start of the new bridge at Walton, this vital piece of infrastructure will not only assist the residents of the new development at the former Drakelow power station but also relieve congestion for the entire area” Derbyshire County Council’s Cabinet Member for Highways Assets and Transport, Councillor Charlotte Cupit, said: “We are pleased work has started on this long-awaited new bridge and that it will be completed as soon as possible, as we know it will provide an important additional route over the Trent for local communities.” Cllr Michael Fitzpatrick, Leader of East Staffordshire Borough Council said: “I was delighted to be invited to this ‘commencing event’, a milestone reached at long last. Along with our local authority partners, stakeholders and engineering experts it was great to see that diggers have indeed broke the ground, and a spade of course. “An exciting village is starting to emerge and with much needed homes and the infrastructure and community facilities planned, I can only welcome and support the significant progress made. I would like to thank Vistry for their vision and commitment to delivery. “I am very grateful for the work of our planning teams in East Staffordshire and South Derbyshire who working together have, in a relatively short time, turned proposals for this by-pass and bridge, into a deliverable scheme. It now seems highly likely that we will be invited to an opening ceremony in the very near future and this would be a momentous occasion. “The economic, social and environmental benefits for our area, together with the relief for the residents of Walton, Dracon Village and for Stapenhill will be most welcomed. This will be the time, working with our Highway Authority, to restrict HGV traffic using our Stapenhill Main Street and Rosliston Road and at the same time protect the Leicester Line Bridge from the weight it has carried for several years.” Staffordshire County Council Cabinet Member for Economy and Skills, Philip White added: “I am pleased that Vistry Group is committing to the start of work on this very important piece of infrastructure, and I welcome the start of works. However, we are clear that there is still a lot to do to get the detailed design and approvals in place before we know it is safe, and that it will be built in its entirety. “The county council will work tirelessly with partners to ensure the Vistry Group keeps its promises to the local community to build this bridge and that the cost and burden does not fall on local taxpayers.” Vistry is already working in earnest on the bridge and anticipates seeing the main structure of the bridge installed later this year with the commissioning and opening to follow shortly after.

East Midlands manufacturers see strong start to the year

East Midlands manufacturers have seen a strong start to the year according to a survey published by Make UK and business advisory firm BDO. The Make UK/BDO Manufacturing Outlook Q1 survey shows that both output (+13%) and orders (+19%) were very positive, with the forecast set to improve further in the next quarter with forward looking balances of +38% and +25% respectively. This reflects the fact that automotive plants in the region will be coming back on stream having been re-tooling for the introduction of new models, while the aerospace and food and drink sectors in the region are also experiencing strong demand. In response to this positive picture companies are looking to take on more people with recruitment intentions increasing from +0% to +13% in the next quarter. Capital expenditure plans however suffered a significant drop at a balance of -31% which reflects the national picture of either frozen or cancelled investment plans in response to the Autumn Budget. To build on this buoyant sentiment Make UK is calling on the Government to bring forward a comprehensive, fully funded and modern, long term industrial strategy which has advanced manufacturing at its heart, something it has committed to do before the summer. This must be aligned across Government to include a defence industrial strategy as well as energy, trade and skills strategies that demonstrate to business and foreign investors that there is a cohesive plan to grow the UK economy. Make UK is forecasting that manufacturing will contract by -0.5% in 2025, down from a forecast of -0.2% in the last quarter, before growing by 1% in 2026. GDP is forecast to grow by 1% in 2025 and 1.5% in 2026. Chris Corkan, Region Director at Make UK in the Midlands, said: “This has been a strong start to the year for manufacturers in the East Midlands with the region bucking the national picture. To build on this it’s now essential that Government brings forward an industrial strategy at the earliest opportunity. This will give manufacturers the confidence to plan for the future with a stable, supportive policy environment.” Paul Fenner, Head of Manufacturing at BDO in the Midlands, said: “The economy in the East Midlands relies heavily on manufacturing, in particular the strength of the automotive sector. It’s encouraging to see the region have a strong start to the year, but we cannot be complacent – our manufacturers are resilient but they’re not invincible. “Manufacturers across the East Midlands now need targeted support from government, whether that be reducing complexity, streamlining trade or boosting access to capital to enable them to focus on growth.”