WestBridge Group (WestBridge), the independent provider of SSAS services and tax experts, has completed the acquisition of Rowanmoor Executive Pensions Limited’s book of 3,500 small, self-administered schemes (SSAS), for an undisclosed sum.
The firm has also taken the opportunity to rebrand the business to WBR Group to reflect the larger organisation.
The Group is headquartered in Leicester and following completion now has offices in Bolton and Salisbury providing support to clients across the UK. There are now over 4,000 SSAS and almost 150 employees across the three sites.
WBR Group provides specialist tax advice to the owner-managed business sector and high net worth individuals in addition to independent administration, consultancy, actuarial and trustee services for SSASs. Established in 2016, the firm boasts an executive team that has over 150 years’ experience providing advice to business owners and other professionals seeking guidance on tax planning opportunities and the benefits of using a SSAS pension.
Tom Moore, CEO of WBR Group, said: “We have made no secret that we are acquisitive for the right books of business and have shown how we can successfully integrate them into the model. This is the second major acquisition we have made and follows the purchase of the James Hay SSAS book in March 2021.
“We are creating a hub of SSAS excellence, with a dedicated account manager model that is hard to beat. We have been really pleased at the response we have had from clients, staff, financial advisers and other intermediaries and can’t wait to continue to develop our people and grow our business.
“The business has grown and evolved since its launch in 2016, particularly in the last two years, and we want to ensure that our brand and identity work continues for many years to come.
“It is important to acknowledge the businesses that have joined us through acquisition and to have a clear business strategy that everyone understands and can focus on. That is why we have also unveiled a fresh and modern brand identity and a new name, WBR Group. WBR Group will continue to provide service excellence, high levels of technical support and specialist assistance to clients.”
