Turnover boost for East Midlands travel specialist

Julie Blake

Solmar Villas is to celebrate its 25th anniversary in 2019 and has marked that milestone moment by increasing turnover by 28% to just over £25m this year, creating 16 new jobs in the process.

The company has seen demand for its premier range soar thanks to a variety of accommodation and its ‘USP’ that the majority of properties are in walking distance of beaches, restaurants and bars.

This success has been assisted by the ongoing partnership with Jet 2 and new resorts, including Croatia, Rhodes and Zakynthos, being added to its portfolio in 2018 and a further three locations set to come online in 2020.

“It has been an interesting 25 years. The company has seen consistent and sensible growth over the years, with turnover increasing from just £4m to over £25m in the last ten years,” said Julie Blake, Managing Director of Solmar Villas.

Now employing 55 people, Solmar Villas currently offer over 580 properties across the Balearic Islands, Canary Islands, Cyprus, Croatia, Greece, Italy, Mainland Spain, Malta, Portugal and Turkey.

The company is now planning to increase sales further over the next 12 months, with Istria, Tenerife and Madeira set to be included on its list of destinations in 2020.

Julie added: “Brexit hasn’t really had too much of an effect on our business so far, in fact we’ve actually seen a significant increase in short breaks and 10-night stays. Our clients are taking more holidays now than ever before, with significant growth in group family holidays, when grandparents decide to take their children and grandchildren away together.

“Villas are ideal for this as it gives families a cost-effective way of enjoying a spacious, high quality holiday that isn’t going to break the bank.”

2019 will see Solmar Villas continue to expand its growing distribution network, alongside investment in its own reservation system that is geared towards API technologies.