Saturday, June 25, 2022

Triumph acquires electric motorcycle manufacturer

Hinckley-based Triumph Motorcycles has acquired OSET Bikes, a leader in the world of children’s electric, off-road motorcycles.

Started in 2004 by Ian Smith, who wanted to build an electric off-road bike for his son Oliver, OSET has sold more than 40,000 bikes globally that feature their inhouse developed electric powertrains.

The acquisition of OSET sits within Triumph’s strategy of entering the off-road segment, announced in 2020, and provides both companies with the opportunity to share and benefit from each other’s knowledge and experience in their respective segments, enabling both brands to grow internationally in parallel.

Nick Bloor, Triumph CEO, said: “We are excited about the opportunity of joining forces with OSET Bikes: a dynamic brand that has been encouraging children into motorcycling for many years and have been at the forefront of developing electric trials bikes for fun and competition.

“Whilst the two brands will continue working independently, Triumph and OSET will collaborate on new state-of-the-art products to inspire young riders into off-road riding, across the segments that Triumph and OSET will have a presence in, drawing on their respective strengths to build the best bikes in the world.”

Ian Smith, OSET Bikes CEO, said: “When we built that first ‘garage’ bike for my son, Oliver, I had no idea that it would lead to this moment. We are all very excited for what the future holds for OSET as part of the Triumph family.

“The OSET brand will remain as OSET and will continue to serve the trials and off-road motorcycling community. We are now better positioned to develop and innovate across our range, while enjoying the security of scale and market position Triumph can offer OSET.”

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