Sales are on the rise at Dunelm, the Leicestershire-based homewares retailer.
According to a trading update for its third quarter, the 13-week period ended 1 April 2023, total sales of £423m were up 6% compared to the same period last year, following a Winter Sale that “resonated particularly well.”
Both Dunelm’s store estate and online offer are seeing strong growth, while new stores opened this year continue to perform ahead of expectations. Investment in digitalising the business is also delivering strong returns, with digital sales making up 36% of total sales in the quarter.
The company’s anticipated profit before tax for FY23 remain in line with current market expectations (£185m).
Nick Wilkinson, Chief Executive Officer, said: “We are seeing strong momentum in the business as customers continue to appreciate the quality and value across the Dunelm range, despite a challenging trading backdrop. This was apparent through our successful Winter Sale and the positive launch of our new ranges for spring and summer as customers look forward to longer days and outdoor living.
“As we continue to seize the many opportunities we see, we are investing for the long term and making good progress against our plans, which include the ongoing development and extension of our product ranges, building our customer data platform and optimising our marketing channels. These plans give us good confidence for ongoing success.
“Our core values continue to guide the business and during the quarter we passed the £1m milestone in funds raised for our charity partner, Mind. I am particularly proud of our colleagues’ efforts to support our communities at such an important time.”
