August Equity has invested in Superbia, a financial advisory group headquartered in Leicester. The investment, made alongside the existing management team, marks the first institutional equity capital into the business since its formation.
Founded in 2019 and led by CEO Stefan Fura, Superbia provides independent financial advice to over 2,500 clients across the UK. The business brings together financial advice, discretionary fund management (DFM), and in-house investment solutions under one group.
The investment will support Superbia’s growth strategy, accelerating both organic expansion and targeted acquisitions to broaden its national footprint and enhance its client proposition.
Stefan Fura, CEO of Superbia Group, said: “We’ve built Superbia with a clear mission: to provide expert financial advice that empowers clients to live the lives they want – while also doing the right thing by our people and communities.
“Partnering with August Equity marks a pivotal step in our journey. Their experience, network and cultural alignment make them the ideal partner to help us accelerate our growth, expand our national presence, and continue delivering first-class outcomes for our clients. We are excited about what the future holds.”
Kishan Chotai, partner at August Equity, said: “We are delighted to be partnering with Superbia. We have been searching for the right platform in the IFA space for the last two years and were incredibly impressed from our first meeting with Stefan with the vertically integrated business that he and the team have created – providing high quality financial advice to clients through alongside their own investment proposition and platform.
“At August, we have a long-standing history of investing in businesses that provide regulated services to clients and our investment will allow Superbia to expand its impressive financial advisory model into new geographies throughout the UK.”
FRP Corporate Finance was appointed by August Equity to support its investment.
Ed Shurville-Darlington, director at FRP Corporate Finance, said: “Financial services and wealth management firms like The Superbia Group are continuing to attract a high level of interest from private equity investors. Their recurring revenues, favourable market growth dynamics and strong buy-and-build potential make them an exciting prospect for firms looking to deploy their capital.
“This investment is the beginning of an exciting new period for The Superbia Group. We believe that the company will be able to accelerate what is already an impressive growth trajectory with the support and expertise of August Equity.”
August Equity was also advised by DLA Piper (legal), 8Advisory (financial and tax diligence), TCC (compliance diligence), Strategy& (commercial diligence), Crosslake (tech diligence), Lockton (insurance diligence), and Ares (3rd party debt provider).
The Superbia Group was advised by Hill Dickinson (legal).
