Peppercord, a digital agency trading as NotLuck based in Nottinghamshire, has secured £20,000 from First Enterprise under the British Business Bank’s Start Up Loans programme. The funding has been used to hire additional staff and invest in equipment.
NotLuck specialises in CRM implementation, web development, and AI-driven marketing automation. The company combines all of these services into one, so SMEs don’t have to juggle multiple vendors for their websites, lead management, and follow-up processes.
Co-owner Lee-ann Cordingley has a background in operations management as well as corporate banking in London, before she turned to running a business herself in 2024.
The funding has helped the business hire additional staff, allowing them to expand. Additionally, they have invested in new equipment to support features such as AI-driven CRM – exploring AI agents that can handle routine client communications, schedule follow-ups, and ensure no lead slips through the cracks.
Lee-ann Cordingley, co-owner of Peppercord Ltd (NotLuck), said: “Our biggest challenge was keeping pace with rapid growth. Clients appreciate our integrated approach, so we see a continuous influx of new projects. Before the loan, we risked stretching ourselves too thin.”
Lottie Naylor, business advisor at First Enterprise, said: “Lee-ann and her family’s business growth plan really blew me away. The kind of support they’re offering to entrepreneurs is exactly what business growth should look like. It was a pleasure working with Lee-ann, and I’m excited to see how far their business will thrive and grow!”
