Tuesday, March 19, 2024

Nottingham group bookings firm acquires Canadian ticketing provider

Groubook, the Nottingham-based platform dedicated to group bookings, has acquired StudentSphere, the student ticketing provider in Canada, for an undisclosed sum.

The acquisition is a strategic move for Groubook as they continue to expand into new regions with a high priority on their student business. The acquisition is teased to see Groubook move into the UK ticketing market whilst expanding the reputation that StudentSphere have in Canada.

Groubook CEO Bradley Gough said: “StudentSphere have culminated a great reputation in the Canadian market for being a no-fuss, cost effective and easy to use platform for event organisers.

“Groubook similarly has a reputation amongst organisers and the acquisition not only allows us to move into the Canadian market which has over 1.5m students, but affords us the technology of potentially offering our partners ticketed events for promoters and clubs in the UK as well as bolstering our own platform.

“I’d like to place my sincere thanks on record to Andrew, Allan & Sebastien for the opportunity for Groubook to acquire StudentSphere.”

Andrew Lockhead, co-founder of StudentSphere, said: “The company was created by students for students, we couldn’t be happier to ‘pass the torch’ to a group of people who share the same passion and vision for the students market. StudentSphere will be in great hands and be able to accomplish so much more with the help of the Groubook team.”

Macmillan advised Groubook on the deal.

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