Sunday, July 12, 2020

Northampton-based DKL-Marketing acquired by Spanish toy giant

Having always been a family company, DKL-Marketing has now been acquired by a subsidiary of a Spanish toy giant – Beysal Europa S.L.

DKL has been marketing and distributing international (mostly Danish) children’s brands in the UK & Ireland for over 30 years.

The acquisition of DKL will help Beysal grow its presence in the UK’s children toys’ market.

The new DKL-Beysal is based at the previous DKL premises and continues to trade as normal in the busy Christmas period.

Howes Percival acted for the shareholders of Northampton-based DKL-Marketing Limited (DKL) in its sale of shares to Pat Avenue (HK) Limited.

The Howes Percival’s corporate team responsible for facilitating the sale of DKL included Gerald Couldrake and Marianna Ryan. DFA Law acted for Beysal.

Gerald Couldrake said: “We have acted for DKL for many years, including the period when their ‘Troll’ figures were the ‘must have’ Christmas presents that every child asked for. It was a real pleasure to act for the owners to enable them to pass on ownership of DKL to a well-regarded international toy brand who can continue and expand the company’s market presence.”

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