Monday, April 28, 2025

Next’s first quarter sales fall by less than expected

First quarter sales have fallen at Next, though by less than expected, according to a new trading statement for the thirteen weeks to 29 April.

Full price sales were down 0.7% against last year, moderately ahead of Next’s guidance which was to be down 2%.

The retailer’s full year guidance is however unchanged, with profit before tax of £795m still expected, decreasing 8.7% on last year. Next said: “Although our first quarter performance moderately exceeded our sales guidance, we believe it is too early in the year to alter our overall sales expectations for either the half or full year.”

Charlie Huggins, manager of the ‘Quality Shares Portfolio’ at Wealth Club, said: “This is another solid update from the bellwether of the UK High Street. Sales have fallen by less than expected, and although Next hasn’t increased its full year guidance, this seems to be borne more out of prudence than anything else.

“The current retail environment is sorting the wheat from the chaff. On the one hand you have the likes of Superdry, Boohoo and Asos which are really struggling, not to mention countless other retailers that have gone bankrupt. At the other end of the spectrum are the likes of Next and Primark, which appear to be getting stronger.

“Next’s strength is allowing it to snap up weaker rival’s brands (like Made.com) at knock-down prices and plug them into its online distribution network. By offering these brands, Next expands choice for customers and gives them even more reasons to keep coming back.

“Overall, Next is doing everything investors could ask of it in a difficult retail environment. Economic pressures could yet worsen as higher interest rates really start to bite. But that won’t worry Next too much. It looks to be in a much stronger position than rivals to weather any storm.”

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