Joules, the Market Harborough-based lifestyle group, has confirmed that it is in talks with Next about a potential equity investment.
Raising proceeds for Joules of £15 million, Next would become a strategic minority shareholder.
Joules has also revealed that it is in discussions with Next over adopting its Total Platform services to support its long term growth plans.
In a statement Joules said: “Joules confirms it is in discussions with Next about a potential equity investment raising proceeds for Joules of c.£15 million at no less than Joules’ current market price, which would result in Next becoming a strategic minority shareholder in the Group. The equity investment would be subject to approval by Joules’ shareholders.
“There can be no certainty these discussions will lead to any agreement. A further announcement will be made if and when appropriate.”