Innovate UK has awarded Loughborough-based 1284 Communications £55,000 to accelerate development of its CommsTally platform.
The Create Growth grant will support 1284’s £80,000 project to build a CommsTally MVP. It will provide 1284 clients with transparency around their PR campaigns, addressing productivity challenges faced by creative businesses while enhancing client trust.
The six-month MVP project – supported by established 1284 partners including Create Leicester, East Midlands Cyber Security Cluster, and East Midlands Chamber – will create a new role for operations director as well as a student internship.
The project commenced in October and runs until March. The platform will be developed by AI and digital automation specialist Digital Planning with legal support from John Buckby, IP partner at JMW Solicitors.
George Oliver, managing director, 1284 Communications, said: “1284 has been providing comms for innovative SMEs in manufacturing and tech for five years now, but this is the first time we have taken on an Innovate UK project of our own.
“We’re grateful to our supporters for their ideas on writing our application, with particular thanks to our Create Growth mentor Jim Willis, Rob Ricketts in the Innovation team at the University of Derby, and Paul Humphreys at East Midlands Chamber.”
