Lifestyle brand Joules bucks high street trend over Christmas period

Lifestyle brand Joules managed to buck the trend in high street sales over the Christmas period and maintains its outlook on full-year profits amid ‘strong’ performance.

“Retail performance during the period supports the board’s previously stated confidence in the group achieving full year 2019 profit before tax in line with its expectations” Joules confirmed.

For the seven-week period to 6 January, the Joules brand continued to perform well, with retail sales increasing by 11.7% against the prior year on a comparable basis, the company said.

This was driven by ‘good performance’ through Joules’ own digital channels as well as through concession partners’ websites, reflecting ‘the appeal of the Joules brand as well as the strength of the group’s integrated and flexible ‘total retail’ model’, the company added.

Colin Porter, Chief Executive Officer explains: “I am pleased to update on a continued strong retail performance for Joules through the important festive trading period, which represents an improvement from the retail sales growth in the first half of the year,’ said
‘This good growth was achieved despite the ongoing backdrop of challenging sector trading conditions.”