Leicestershire event production specialist secures £460k funding package

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Premier UK Events Ltd, an event production specialist based in Thurmaston, Leicestershire, has secured a £460,000 funding package from Santander Business Banking to purchase a hi-tech LED video wall. The purchase of the wall, which is made up of 200 half-metre by half-metre individual panels that can be manipulated into a huge variety of shapes, will allow Premier to remain at the forefront of technological innovation and open the door to working with an exciting new client base.

Founder of Premier UK Events, Ben McCarthy, started out from his garage and quickly expanded into a large warehouse and office in Thurmaston. The business has since gone from strength-to-strength, hiring its first member of staff in 2012, to its current team of 26 and is now trusted by Global brands to manage and deliver their events nationwide and into Europe.

The new purchase has significantly improved the business’ growth potential by allowing it to hire the screen out to larger events and shows, among other things, and providing the firm with a new income stream. It will allow Premier UK Events to meet its aspiration to become the market leader in the very competitive UK events planning and AV production sector.

Ben McCarthy, Owner of Premier UK Events Ltd, said: “The new screen is a real game-changer for us and thanks to the support from Santander, has allowed us as a business to drive expansion and provide customers with a truly differentiated experience – one that only a handful of event production companies can provide in the UK. We are delighted to have been able to work with Santander and its extensive knowledge of the Chinese markets has helped us achieve our goals.”

Jonathan Horton, Business Relationship Director at Santander Business Banking, said: “We are delighted to be able to support such an innovative business to thrive in such a competitive industry. Premier UK Events has experienced extremely impressive growth over the past few years and it has been fantastic to witness this first hand.

“By understanding the business and its growth and trade cycle, we have delivered a tailor-made solution to enable it to complete the largest purchase in the its history as well as making funding available for future purchases.”

The funding from Santander Business Banking included a £300,000 asset finance line.