Digital Ethos, headquartered in Leicester, has acquired York-based start up View Digital.
The move marks the first of potential further acquisitions as the marketing agency implements it’s aggressive expansion strategy. Discussion with a Manchester digital agency is also currently under negotiation.
Two former employees of View Digital continue their roles as marketing specialists and will remain based in York while being an integral part of the wider team through collaborative, remote platforms. A new office in York will also allow for future employees to join the team here as Digital Ethos grows it’s offering in northern regions.
Calum Howarth, founder of View Digital, will report directly into Managing Director Luke Tobin while heading up the York office. He brings along with him several clients from his former company that have migrated over to Digital Ethos.
Calum Howarth said: “When I first met Luke, we instantly clicked. The direction of both businesses align so it was a great and very natural fit. What works for me is that I can remain in York while having the support of a wider team with plenty of tools and resources that are not readily available when you’re a start up. Utilising these means added value for our clients.”
Luke Tobin, Managing Director of Digital Ethos said: “We’re thrilled to have Calum’s expertise on board. To some, this may seem like a strange time to kick off plans for expansion but when an opportunity like this comes along – it’s hard to turn it down.
“We have clients up and down the country so having offices dotted around is something I’m keen to proceed with.”