Frasers Group has snapped up Amara.com, an online platform for luxury global homeware brands.
The CEO of Frasers Group, Michael Murray, announced the acquisition on social media, saying it would build on ambitions to create a credible homeware destination for luxury retailer Flannels.
Established in 2005 as an independent boutique, AMARA moved its focus online in 2008. It has since grown to partner with over 300 of the world’s leading luxury home brands, such as Versace Home, Missoni, Fornasetti, Roberto Cavalli and Kartell, and has gained a global audience in over 100 countries.
The deal comes hot on the heels of Frasers Group’s acquisition of Savile Row tailor Gieves & Hawkes last week.
