Lemon & Lime, a home staging business based in Melbourne, Derbyshire, has secured a six-figure debt funding package from the British Business Bank’s Midlands Engine Investment Fund II through appointed fund manager for the East and South East Midlands, Maven Capital Partners.
Founded in 2015 by Elaine Penhaul, Lemon & Lime specialises in professional home staging for high-end residential properties. The business has staged over 1,500 homes to date, working with estate agents, developers and homeowners to help properties sell faster. The funding will support a recruitment drive to create new jobs and help launch the company’s franchise model.
Maven first backed the business last year, when Lemon & Lime became the 100th company to receive funding from Maven through the first Midlands Engine Investment Fund. The funding supported the business as it expanded its senior team, grew its service offering, and invested in marketing, helping to strengthen its national footprint.
Elaine Penhaul, founder and managing director of Lemon & Lime, said: “Our focus has always been on helping clients achieve the best possible results when selling their homes. Thanks to Maven’s continued support, we’re now in a position to grow our team and bring our services to new locations through a franchise model, something we believe will set a new standard in the industry.”
Richard Brighty, investment manager at Maven, said: “Lemon & Lime is a well-established and forward-thinking business led by an experienced and ambitious founder. Elaine and her team are reshaping how property is marketed, offering clear value to both sellers and agents.
“This latest funding round aligns well with the objectives of the Fund, supporting the growth of innovative businesses across the Midlands and enabling them to scale sustainably, create jobs and enhance regional economic impact.”
