Wednesday, January 27, 2021

Dealership doubles turnover despite pandemic

Baytree Cars, the prestige and performance car dealership has doubled its turnover in 2020 – despite the COVID pandemic.

Derby-based Baytree, which has been appointed as the agent in the UK for the Mulholland ‘Legend 480’ supercar scheduled to complete production in Derby in 2021, saw turnover rise from £750,000 to £1.5m a month.

The company doubled the size of its showroom this year to accommodate the increase in cars it now has available.

Director Stephen Pinchbeck said: “Extra investment in the company has meant that we have gone to the next level in 2020.  We have a passion for high-quality cars and were delighted recently to become recognised as a true Supercar dealership by the Supercar Driver Club. This is the bible of the prestige and performance car industry and shows that we are one of the leading dealerships in the country.

Graham Mulholland, the founder of Mulholland Automotive, said: “We selected Baytree Cars because, as a dealership, they not only sell the world’s most desirable cars but operate nationally and internationally. The Legend will not only ruffle feathers but position us on a much bigger stage. We are using a decade of Formula 1 know-how to create an amazing product, one that will attract like-minded owners who ‘dare to dream’.”

Baytree director Chris McDermott added: “It is another feather in our cap that we have been chosen by Mulholland Automotive to market their ‘Legend 480’. This is a really exciting product and it will be a real buzz for a Derby team to be the first to sell a Derby-built car.”

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