East Midlands-headquartered professional services group, Cooper Parry (CP) is accelerating its digital capability with the acquisition of London-based digital transformation and technology optimisation consultancy, embracent.
Founded in 2015, embracent is reimagining technology to help businesses deliver value more quickly. Exploring AI and tech opportunities, embracing strategic data reviews and removing common barriers, the firm’s client roster includes Unite, Cranswick, Modulaire, Rexel, Sir Robert McAlpine and Transport UK.
This marks CP’s seventh deal since partnering with New York-based private equity firm Lee Equity Partners earlier this year. The deal pushes CP’s pro forma turnover beyond £250m, as the firm moves towards its target of £600m by 2028.
Mark Lockton, co-founder and CEO, embracent, said: “Our values are core to our business, and we’re delighted to join forces with CP, a company that shares similar ethos and values – putting people first, building trusted partnerships, and focusing on meaningful outcomes.
“This partnership means that we’ll strengthen our ability to innovate, scale, and continue delivering exceptional results for the organisations we serve.”
Asif Ahmed, managing director, Cooper Parry Digital, added: “Bringing embracent on board is a key addition to CP’s creation of a best-in-class digital consultancy for the mid-market. We’re anticipating what progressive clients are thinking about and providing joined-up, robust, real-world solutions.
“What Mark and his talented team is delivering in the digital transformation space perfectly complements our four other digital pillars: Salesforce, Oracle NetSuite, cyber security and data analytics.”
Ade Cheatham, CEO, Cooper Parry, concluded: “I’m delighted to welcome Mark, Gareth and the team on board. This latest deal plays right to the thrust of our vision. embracent helps us reimagine the way businesses are supported to drive their growth. We’re not just assembling smart capabilities, we’re creating a single, scalable powerhouse.”
