A Burton upon Trent-based leisure business has expanded with support from HSBC UK.
Branston Golf and Country Club has utilised a £2.4m funding package from HSBC UK to assist the business with its regeneration plans, following a management buyout of the club pre-pandemic.
The transformation includes the development of a health club, 17m swimming pool, conference facilities, creche, and a 2,000 sq ft gym, alongside extensive maintenance of multiple site golf courses.
Branston Golf and Country Club has established 10 jobs across the business, created to manage and support the promotion and operation of the Club’s new and improved facilities.
With over 3,000 members, Branston Golf and Country Club has seen a 23% uplift in health and fitness memberships – and a 14% increase in golf memberships – since reopening post-pandemic in 2021.
As a result of expanding, Branston Golf and Country Club is estimating an increase of 25% in turnover to hit £5m in revenue at the end of a five-year regeneration plan.
Ben Laing, Managing Director at Branston Golf and Country Club, said: “The support from HSBC UK has enabled us to extend our investment over a longer period. Consolidating the investment in one package will enable us to drive the rate and volume of all revenue streams, resulting in steady and consistent growth across all business sections.
“As we operate in the premium segment of the market, this investment has ensured that we can deliver the highest quality of service and facilites to all our members and customers.”
Paul Armstrong, area director at HSBC UK, added: “We’re pleased to be able to support businesses from sectors that are still recovering from the impact of the pandemic, such as Branston Golf and Country Club. The Club is in a position to move forward with its exciting plans for future growth.”
The proposal was introduced by Ben Lavin at Empire Finance who worked with Mark Greasley, relationship manager at HSBC UK, in order to find a suitable funding package.
