Friday, August 12, 2022

Burton bus operator acquired

Rotala, the bus operator, has acquired Midland Classic Limited, the principal bus operator in Burton-upon-Trent.

Midland operates 60 vehicles from its freehold depot in Burton-upon-Trent and employs approximately 110 staff, who will join the Rotala Group as part of the acquisition.

This latest move represents an extension of the group’s business to a new territory in the East Midlands from which further growth will be targeted. Midland Classic will be renamed Diamond Bus (East Midlands) Limited and will become part of Rotala’s Midlands division which is controlled from the group’s headquarters at Tividale, Oldbury.

Simon Dunn, Chief Executive of Rotala, said: “Midland Classic is a sizeable well-established business in an attractive bus territory. It represents the entry by Rotala into the East Midlands which is a new market for the group.

“However, at the same time, geographically it is adjacent to our existing operations in the West Midlands and so easily managed from there. The business also has its own freehold depot from which we will look to further expand Rotala’s services as the recovery in passenger numbers post-COVID continues.”

James Boddice, Managing Director and majority shareholder of Midland Classic, said: “After 17 years of successful independent bus operation during which time the company has grown, including taking over the Arriva local garage in 2016, to become the primary operator in and around Burton upon Trent, after much consideration we have decided to accept an offer from Rotala PLC to take over the business.

“I’d like to thank everyone who has contributed to the success of the company, especially our employees, and wish everyone well for the future.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £33.60 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.

Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.