Tuesday, May 6, 2025

Acquisition sees Leicester-based WBR Group expand presence into London

WBR Group (WBR) has acquired Wimbledon-based Bespoke Corporate Pensions Limited (BCPL) for an undisclosed sum. Based in Leicester, WBR Group is the UK’s largest independent provider of SSAS services and tax experts.

BCPL was founded by Eddie Kingsley 28 years ago and has over 100 SSAS and group defined benefits schemes and £200m in assets under administration. It is a boutique SSAS administrator that is a service led business with very loyal clients that have grown over time. It provides high end SSAS services and is an ideal fit for WBR Group, following closely on the acquisition of Rowanmoor’s book of 3,500 SSASs.

Tom Moore, CEO of WBR Group, said: “We have made no secret that we are acquisitive and have shown how we can successfully integrate these businesses. This is our third acquisition and follows the purchase of the James Hay SSAS book in March 2021 and Rowanmoor’s SSAS book in 2023.

“The acquisition of BCPL is a great fit for us as it is rare that you have the opportunity to acquire such a loyal group of clients and a quality book of business. This will be our first London presence and is an important part of our growth strategy. We look forward to welcoming the team to WBR Group.”

Eddie Kingsley, CEO of BCPL, said: “So much has impressed me about WBR as I have got to know them. I see shared professional values, technical expertise, commercial know-how, strong working partnerships with clients and fair dealing. I know that I will be joining a team of colleagues whose professional calibre is of the very highest order.

“I see a firm whose financial strength is robust. I am immensely proud of the business that we have created at BCPL, but I know that we can do more and to do that we needed to become part of a larger organisation with the same client centric focus and shared professional values.”

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