Wattbike, a Nottingham-based company specialising in indoor performance fitness bikes, has been sold to Interactive Strength, a NASDAQ-listed firm known for its innovative fitness equipment brands CLMBR and FORME.
This acquisition creates a comprehensive fitness equipment portfolio with a strong presence in three of the world’s largest fitness markets: the US, Germany, and the UK. By leveraging Interactive Strength’s marketing and distribution capabilities, the deal is expected to significantly enhance Wattbike’s international growth.
Wattbike’s team, renowned for its high-performance indoor cycling equipment, is set to expand its reach with new product launches. The company plans to continue developing training solutions for athletes and fitness enthusiasts while also targeting the mainstream health and wellness market.
Interactive Strength’s acquisition of Wattbike aligns with its strategic goals to drive growth in the global fitness sector, particularly across the US, UK, and Germany, with further expansion into Asia.
