Sunday, May 31, 2020

The REAL ‘C’ word is Communication: By Greg Simpson, founder of Press for Attention PR

Greg Simpson, founder of Press for Attention PR and Enterprise Nation Champion for Nottingham discusses COVID-19 and need for communication.

On the day that I write this, I was meant to meet Piers Morgan – no relation to the headline.

It was part of a major 3-day conference that I was sponsoring at the ICC in Birmingham which as you might imagine, had been the subject of major speculation for the last 30 days.

Delegates were getting anxious, all 1,500 of them, as were the sponsors, especially me, as it was a major investment and one that for now, I will have to recoup later in the year.

More on that later.

However, in and amongst all the speculation, most of it total guess work I might add, was some great communication by the event organisers. They were in touch constantly over every social channel and directly via email.

They explained that up until a certain point, the event WOULD be going ahead but that they were seeking advice and clarification on a number of matters. This gave us all as much certainty as it had been possible to give at that instant so we could plan as best as we could too.

For most of last week, which for reference was the 16th-20th March, I spent my time helping clients and associates navigate how to keep their customers informed about their latest projects, products or services in light of the unfolding and ever-changing COVID-19 crisis.

The key thing was the need for proactive communication.

It is no good waiting for the phone to ring to confirm you are open for business or for an email to pop up to reply back in the affirmative. Right now, your customers, your prospects and even your suspects are still seeking solutions, they still need support and advice.

Most of all, they crave certainty and to know that you are there for them.

They don’t actually mind that you are providing that support from your kitchen table, the spare room or even the garden shed. They just want to know that they have a resource available.

Or not.

If you are NOT open for business or if it isn’t quite business as usual, then you shouldn’t be afraid to explain that. Nobody will blame you; these are unprecedented times and for many there will be a significant period of adjustment needed.

All you need to do right now is ensure that you are making those adjustments and you are making progress with whatever solutions you find.

I mentioned earlier that I had made a major investment in that show.

As part of being a sponsor I had some exhibitor space. So, I had a great big pop up stand designed and printed for me by the wonderful team at Essential Print in Derby ready to roll in time for the show just in case it DID go ahead.

It is HUGE.

I haven’t needed to pick it up yet and indeed, the logistics of doing so are now a little more complicated BUT again, I know that the Essential Print team is open for business but that we will have to find a different means of collection because they emailed me immediately to explain all of this.

In fact, they emailed me, texted me and even whatsapped me with progress reports all week to ensure we met the deadline that we were originally working to. They were excellent throughout.

So remember, communication is the real ‘C’ word this year and that is why for now that stand will be repurposed as a background studio for my video calls and consultancy as I alter the way I provide my services.

If you fancy a chat, join me online.

Help us maintain our standards of journalism

Readers across the region enjoy our news site but keeping our news up to date and authoritative, without charging readers to view the site is a challenge. Especially now with the Corona Virus measures affecting us all, as many clients have been severely affected and are naturally reducing their spend on advertisements. Given this lack of revenue stream we are calling on the generosity of our readers to help us fill that void and enable our journalists to continue delivering the news that you enjoy.

Unlike many other news sites, we don't have annoying pop ups or charge scandalous prices for events. We also produce printed magazines for each title and we make these freely available to read on line too, for your enjoyment. Often, people have asked why we don't make a charge for viewers to read these magazines and news stories but we feel that would adversely affect our readership/advertisers response rate. But with advertising revenues now severely affected we need your help. So, if you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs from just £33.60 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the current storm and continue in our quest to deliver quality journalism.

We value your readership and your support, as this enables us to continue to provide our regular daily news updates. We've been established over 30 years, during which we've lost count of the numerous recessions and financial meltdowns, and we intend to weather the storms caused by Covid-19. So, every reader contribution, however big or small, is invaluable in helping us to get through this. Please click here to help support your favourite news site/magazine.






Latest news

East Midlands attracts lowest levels of Foreign Direct Investment (FDI) in four years, reveals new report.

Derby and Nottingham attracted lowest levels of Foreign Direct Investment (FDI) in four years despite ranking 13th and 18th respectively in the Top-20 best...

Tinkers Lock duplex apartment proposal for Trent Bridge Quays development

The company behind the development of luxury apartments and townhouses at Trent Bridge Quays and former Muller Yard Meadow Lane in Nottingham has revealed...

Derby company wins major railway and infrastructure award  

Composite Braiding, a manufacturing firm which specialises in thermoplastic composite braiding technology, has won a major accolade at the JEC Composite Innovation Awards 2020. The...

Business confidence in East Midlands drops for fourth consecutive month

Business confidence in East Midlands fell 20 points during May to -42%, according to the latest Business Barometer from Lloyds Bank Commercial Banking. Companies in...

Strategic appointment at Air IT

East Midlands based Managed Service Provider (MSP), Air IT have appointed industry veteran, Mark Whitehead in a new role as Sales Director. The new appointment...

Related news

The FSE Group announces new Head for £40million MEIF Debt Fund and CBILS accreditation

New accreditation will now allow The FSE Group to issue loans from the Midlands Engine Investment Fund (MEIF) Debt Fund backed by a Coronavirus Business...

East Midlands attracts lowest levels of Foreign Direct Investment (FDI) in four years, reveals new report.

Derby and Nottingham attracted lowest levels of Foreign Direct Investment (FDI) in four years despite ranking 13th and 18th respectively in the Top-20 best...

Tinkers Lock duplex apartment proposal for Trent Bridge Quays development

The company behind the development of luxury apartments and townhouses at Trent Bridge Quays and former Muller Yard Meadow Lane in Nottingham has revealed...

Derby company wins major railway and infrastructure award  

Composite Braiding, a manufacturing firm which specialises in thermoplastic composite braiding technology, has won a major accolade at the JEC Composite Innovation Awards 2020. The...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close