The Ivy Collection is set to open a new location in Nottingham, taking over the former Hugo Boss store on Bridlesmith Gate in the heart of the city. This marks a strategic move for the iconic brand, which has already established a strong presence across the UK, with 15 restaurants in London and 27 others nationwide.
The new Nottingham venue will become the second in the Midlands, joining the existing restaurant in Birmingham. Troia (UK) Restaurants, the parent company of The Ivy Collection, has applied for a licence for the Bridlesmith Gate site, with proposed operating hours running from 8am to 12.30am daily. The opening strengthens The Ivy’s expansion strategy, continuing its growth beyond major metropolitan areas.
