Tuesday, January 26, 2021

How to tell if they’re faking it

By Greg Simpson, founder of Press for Attention PR and Enterprise Nation Champion for Nottingham.

Made you look!

It emerged in 2016 and will be the buzzword in media circles throughout the year – “fake news”.

President Donald Trump even accused a respected CNN journalist of being “fake news” midway through a press conference.

It is obviously a cause for concern. MPs launched a parliamentary inquiry into the “growing phenomenon” this week, with the Culture, Media and Sport Committee saying it would investigate concerns “about the public being swayed by propaganda and untruths”.

Now, let’s not pretend that propaganda hasn’t influenced the public before. Working with and through the press is par for the course, it’s what I do! However, whilst folk like me work hard to find and present GOOD and TRUE news for our clients, this inquiry will examine the sources of “fake news” and crucially, its impact on democracy.

Damian Collins, the committee chairman, said the rise of propaganda and fabrications is “a threat to democracy and undermines confidence in the media in general”.

Maybe so, according to a recent study, on the U.S election, fake news which favoured Donald Trump was shared 30 million times, four times more than false stories favouring Hillary Clinton. However, the authors said that only half of people who saw a false story believed it, and even the most widely circulated hoaxes were seen by only a fraction of voters.

Still, that means that another half DID believe it – see how the stats can be so easily skewed and used to sway an argument?

So what is to be done? Won’t somebody think of the children?!

According to Damian Collins, Facebook should verify its content to prove to users articles are not fake news and the big social media platforms have to start taking responsibility for the proliferation of stories that are not true.

It sounds right on paper but how would that even be done? Is there a lag that can be imposed before something is posted during which it can be reviewed or verified?

Hold on, does this begin to smack of censorship? Either way, this will be a huge subject and will not go away for a long while.

I’d urge anyone to consider carefully what they mindlessly share online. It is so easy to like a Facebook status or tweet at the touch of a button, sometimes unwittingly spreading the fake news.

Be aware people – especially around April 1st…

PS share this mindfully!

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £33.60 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.






Latest news

Refurbishment specialist appointed to multi-million pound fire and police business hub project

Office fit out and refurbishment specialist Overbury has been appointed to undertake a multi-million pound refurbishment of a new business services hub for Northamptonshire...

New partner promotion for BDO in the Midlands

Accountancy and business advisory firm BDO LLP has promoted 20 new partners across the firm with Jonathan Lanes named Risk Advisory Services (RAS) partner...

boohoo snaps up Debenhams IP for £55m

boohoo, the online fashion retailer, has acquired all of the intellectual property assets (including customer data and related business information and selected contracts) of...

Local leaders urge Boris Johnson to “deliver the whole of HS2 to level-up UK”

Leaders from along HS2's Eastern Leg have written to the Prime Minister, urging him to deliver both the local improvements and national connectivity which...

Multi-million pound orders see engineering firm embark on recruitment drive

Around £4 million of orders were placed in January at GAME Engineering, which specialises in materials handling solutions and security products for use in...

Related news

Plans submitted for Local Centre at new mixed-use development in Nottingham

Detailed plans for the Local Centre at the new mixed-use development at Teal Park in Nottingham have been submitted. Despite the economic problems surrounding the...

Refurbishment specialist appointed to multi-million pound fire and police business hub project

Office fit out and refurbishment specialist Overbury has been appointed to undertake a multi-million pound refurbishment of a new business services hub for Northamptonshire...

New partner promotion for BDO in the Midlands

Accountancy and business advisory firm BDO LLP has promoted 20 new partners across the firm with Jonathan Lanes named Risk Advisory Services (RAS) partner...

boohoo snaps up Debenhams IP for £55m

boohoo, the online fashion retailer, has acquired all of the intellectual property assets (including customer data and related business information and selected contracts) of...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close