Saturday, June 6, 2020

How to tell if they’re faking it

By Greg Simpson, founder of Press for Attention PR and Enterprise Nation Champion for Nottingham.

Made you look!

It emerged in 2016 and will be the buzzword in media circles throughout the year – “fake news”.

President Donald Trump even accused a respected CNN journalist of being “fake news” midway through a press conference.

It is obviously a cause for concern. MPs launched a parliamentary inquiry into the “growing phenomenon” this week, with the Culture, Media and Sport Committee saying it would investigate concerns “about the public being swayed by propaganda and untruths”.

Now, let’s not pretend that propaganda hasn’t influenced the public before. Working with and through the press is par for the course, it’s what I do! However, whilst folk like me work hard to find and present GOOD and TRUE news for our clients, this inquiry will examine the sources of “fake news” and crucially, its impact on democracy.

Damian Collins, the committee chairman, said the rise of propaganda and fabrications is “a threat to democracy and undermines confidence in the media in general”.

Maybe so, according to a recent study, on the U.S election, fake news which favoured Donald Trump was shared 30 million times, four times more than false stories favouring Hillary Clinton. However, the authors said that only half of people who saw a false story believed it, and even the most widely circulated hoaxes were seen by only a fraction of voters.

Still, that means that another half DID believe it – see how the stats can be so easily skewed and used to sway an argument?

So what is to be done? Won’t somebody think of the children?!

According to Damian Collins, Facebook should verify its content to prove to users articles are not fake news and the big social media platforms have to start taking responsibility for the proliferation of stories that are not true.

It sounds right on paper but how would that even be done? Is there a lag that can be imposed before something is posted during which it can be reviewed or verified?

Hold on, does this begin to smack of censorship? Either way, this will be a huge subject and will not go away for a long while.

I’d urge anyone to consider carefully what they mindlessly share online. It is so easy to like a Facebook status or tweet at the touch of a button, sometimes unwittingly spreading the fake news.

Be aware people – especially around April 1st…

PS share this mindfully!

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 lockdown having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £33.60 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.






Latest news

Union hits out at East Midlands aerospace parts firm as 420 redundancies planned

Aerospace parts firm SPS Technologies "must not exploit the lockdown" to slash jobs and terms and conditions at its sites in Nottingham, Leicester and...

Streets focus on job and employment schemes in latest business update

Streets Chartered Accountants provide details of changes to Coronavirus Job Retention Scheme including the introduction of flexible furlough in its latest business support update. As...

3 business tips for saving money during Coronavirus

Coronavirus has changed every business in the world. Whether you’ve been made to work remotely, put your staff on furlough, or redirected your resources into...

New ownership for Market Harborough ventilation, maintenance & hygiene company

System Hygienics, formerly the service arm of the Hotchkiss group - the largest duct manufacturer and installer in the UK – have new ownership,...

Construction of Kirkby’s new Leisure Destination takes a step closer

Plans to bring a new state-of-the-art leisure centre to Kirkby in Ashfield have taken another step forward. Ashfield District Council is seeking tenders from contractors...

Related news

Shared office spaces cautiously reopen

Many of the UK’s network of 5,000 shared office spaces are tentatively re-opening this month as more businesses return to the workplace as the...

Union hits out at East Midlands aerospace parts firm as 420 redundancies planned

Aerospace parts firm SPS Technologies "must not exploit the lockdown" to slash jobs and terms and conditions at its sites in Nottingham, Leicester and...

Streets focus on job and employment schemes in latest business update

Streets Chartered Accountants provide details of changes to Coronavirus Job Retention Scheme including the introduction of flexible furlough in its latest business support update. As...

3 business tips for saving money during Coronavirus

Coronavirus has changed every business in the world. Whether you’ve been made to work remotely, put your staff on furlough, or redirected your resources into...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close