Superdrug is set to open a new 9,000 sqft store at Highcross Leicester in Autumn 2025, marking a major step in its expansion within the health and beauty sector. The store will occupy two units previously home to Paperchase and Designer Furniture Store, further strengthening the shopping centre’s beauty and wellness offering.
This new location follows recent openings by global brands like Rituals and Space NK, continuing Highcross’s strategy of attracting high-profile beauty and wellbeing retailers. The move reflects Superdrug’s ongoing commitment to physical retail, with the brand already established as the UK’s second-largest health and beauty retailer.
The store will feature a comprehensive range of skincare, fragrance, and cosmetics, including popular brands like L’Oréal, Revolution, e.l.f, and TIRTIR. It will also house a nurse-led aesthetic clinic offering treatments such as anti-wrinkle procedures and fillers. In addition, a Beauty Studio will provide services like eyebrow threading, eyelash extensions, and nail care.
Superdrug’s investment in this location is part of its broader strategy to enhance its in-store customer experience while expanding its regional presence. The new store will contribute to Highcross Leicester’s growing appeal as a hub for both affordable and premium beauty products, with a focus on a diverse customer base.
