NK Motors’ newly launched used car showroom in Long Eaton has posted a strong performance in its first month of trading, recording 82 customer enquiries and converting 43% of them into sales. A total of 36 vehicles were sold from an average on-site stock of 27 cars.
The Long Eaton location, opened in April, is NK Motors’ third site, joining its flagship Kia dealership in Derby and another sales centre in Nottingham. The business, which employs 80 staff and posted £80 million in revenue for 2024, is targeting £100 million in turnover for 2025. It also leases more than 1,000 fleet vehicles to corporate clients annually.
The group invested £100,000 refurbishing the Long Eaton premises, which it originally owned before leasing it out to another motor retailer in 2014. The site became available again after the previous tenant entered administration.
The new operation is self-contained, managing all its back-office functions, including finance, marketing and vehicle photography, on site. It has a showroom capacity for 80 vehicles, with plans to expand via an adjacent 40-car overflow site also owned by the group. Vehicles on offer range in value from £5,000 to £50,000.
Seven new roles were created with the site’s reopening, attracting over 500 applications. A further four hires are expected in the coming months. The launch also generated significant online engagement, including 25,000 Instagram hits and 18 five-star customer reviews.
